Paris-Turf

Reinvented Longchamp Enters A Brave New World

The long-awaited official opening of the new Longchamp, rebranded in the best marketing sense as ParisLongchamp to remind Parisians that the world’s most elegant racecourse is, indeed, just a few miles from the center of the French capital, went off with only a few hitches on Sunday afternoon as local racegoers and invited guests braved […]

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