horse racing fans

Canterbury Park Efforts Pay Off With Record Attendance, Handle

You might not expect one of the bright spots in the racing industry to be a racetrack in Minnesota, but there’s no denying that it is. As MinnPost reports, Canterbury Park’s on-track attendance is thriving, highlighted by a July Fourth weekend crowd of over 40,000. The track built a following by targeting young people and families […]

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‘If You Came For The Horses, It’s A Great Time To Be Alive’

I believe there are two things that bring people through the gates of a racetrack for the first time: horses, or people. If you came for the horses, it’s a great time to be alive. At American Pharoah’s Churchill Downs parade last Saturday, I was honored to meet the colt’s self-proclaimed “biggest fan.” Shaun Basch […]

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Brown: We Don’t Want New Fans, Just Their Money

It’s fun to think that a Triple Crown will bring new fans to racing. We want to believe that people that never were exposed to the sport will galvanize around hope, history and a horse, and then somehow become hooked on racing forever. Problem is, that won’t happen and it wouldn’t benefit anyone if it […]

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‘Horse Country’ and Tourism: Time To Work Together

While the birth of Horse Country Inc., a non-profit to promote equine tourism in Central Kentucky, captured the public’s attention last week, organizers say it has been a long time in the making. The idea began, as so many great ones do, partly out of boredom. Brutus Clay, CEO of Runnymede Farm, had broken his […]

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NY Times Photo Essay Provides Bleak Perspective From Aqueduct

Photographer Theo Zierock published a photo essay from a winter spent at Aqueduct Racetrack in the New York Times this week, his images capturing what the Times called “a decaying building populated by lonely old men.” Zierock, 24, found security and sanitation to be poor in his season at the track, and the regular handicappers there took […]

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Digital Influence: America’s Best Racing Makes Generational Connection

It’s been one of the questions brought up time and time again at so many “meetings of the minds” in Thoroughbred racing – how do we bring new fans into the sport and reverse the trend of losing more people to old age than we are bringing in fresh, young blood? When you talk with […]

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Commentary: End of Suffolk Killed the Chance To Cultivate New Fans

Writing for, Michael Gee took stock of what racing lost with the closure of Suffolk Downs on Saturday. Although the day was filled with many old timers trekking to the track to say goodbye, Gee also noticed at least a few young people (one of whom was a friend of his son, both in their […]

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In Australia, Racing Season is Hat Season

A milliner in Australia predicted on Monday that the country’s upcoming spring racing carnival will register a heavy economic impact thanks to the growing trend of women dressing up to attend the races. Forecasts estimated that women will spend $15.5 million on hats, with around 62,000 being purchased for use at the Melbourne Cup Carnival alone. Unlike Britain, where hats are […]

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Through the Eyes of a Newcomer: The Almost-Crown

In this week’s edition of his column, Bill Rawlings, coach driver for the America’s Best Racing RV, recalls his first Belmont Stakes experience. This was my second trip to Belmont Park, after ABR added a stop there earlier this year. I had been looking forward to my return there for many reasons, not the least […]

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