horse racing fans

Zenyatta Makes Special Birthday Appearance On Lane’s End Virtual Tour

Lots of Kentucky breeding farms are offering virtual tours of the world behind their iron gates as racing fans are stuck inside due to the COVID-19 pandemic, but one tour featured a very special guest on Wednesday. Retired Hall of Famer and fan favorite Zenyatta made a special birthday appearance on the Lane’s End virtual […]

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Amplify Hopes To Make New Fans From Keeneland College Day Attendees

Amplify, a group created created to help improve horse racing through engagement, alignment and advocacy, offers its support to Keeneland College Scholarship Day, which will be held Friday, Oct. 18. Amplify aims to be a conduit into the industry for young people and allow them to build a personal connection to the sport through meaningful, […]

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Pair Of Saratoga Initiatives Getting The Public Closer To Racehorses

As the horse racing industry has struggled in the face of controversy this year, many racetrackers felt misunderstood as the public developed a gradually more negative idea of what happens on the backstretch. ‘If only people could come back here and see how well Thoroughbreds are really treated, they’d understand,’ people said. Two groups at […]

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Students Protest Chad Brown During Speech At Graduation Event Where Local Media Were Barred

Trainer Chad Brown returned to his hometown to speak at the Saturday morning graduation ceremony of Mechanicville High School in New York, but the top trainer didn’t exactly get a hero’s welcome. A small group of students had expressed dismay when Brown was announced as the speaker at the ceremony, citing both ethical concerns about […]

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Come For The Party, Stay For The Racing? Stronach Group Reorganizing InfieldFest

The Preakness has long been known for the raucous partying that goes on in its infield, which has led to something of the impression that some horse races are going on around the edges of a music festival. The Baltimore Sun reports the Stronach Group is hoping to change that this year, as the company […]

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The Friday Show Presented By Editorial, A Climax Stallion: Is Horse Racing For Old People?

The issue of fan and bettor demographics in horse racing has been the source of hand-wringing within the industry for some time. But how much of it is real and how much perceived? When examined objectively, has U.S. racing made progress in this area? In this edition of The Friday Show, Scott Jagow and Ray […]

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Asian Racing Conference: Focus On Marketing, Attracting And Retaining Fans

The ongoing pursuit of attracting and retaining horse racing customers through marketing was the topic of the fifth business session of the 36th Asian Racing Conference (ARC) in Mumbai. Vivek Jain, former Chairman and now Committeeman for the Royal Western India Turf Club (RWITC), described the ongoing efforts of the Conference’s host country. “A focus […]

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America’s Best Racing Launches Video Series Featuring Ex-SportsCenter Anchor

America’s Best Racing (ABR), a multi-media fan development and awareness-building platform created and funded by The Jockey Club, today launched the first of a seven-part series of digital video vignettes featuring former ESPN SportsCenter anchor and Thoroughbred racing aficionado Bram Weinstein promoting the tagline, “It’s not for anyone. It’s for everyone.” In addition to Weinstein, […]

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Hermitage Farm Joins Horse Country Tourism Initiative

Horse Country, Inc. is proud to welcome Hermitage Farm to its membership. Hermitage Farm joins members Adena Springs, Airdrie, Ashford (Coolmore America), Blackwood, Brookdale, Claiborne, Crestwood, Darby Dan, Darley, Denali, Diamond A, Gainesway, Hagyard Equine Medical Institute, Hallway Feeds, Hurstland, Keene Ridge, Lanes End, Mill Ridge, Mt. Brilliant, Pin Oak, Rood & Riddle Equine Hospital, […]

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