horse racing fans

Amplify Hopes To Make New Fans From Keeneland College Day Attendees

Amplify, a group created created to help improve horse racing through engagement, alignment and advocacy, offers its support to Keeneland College Scholarship Day, which will be held Friday, Oct. 18. Amplify aims to be a conduit into the industry for young people and allow them to build a personal connection to the sport through meaningful, […]

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Pair Of Saratoga Initiatives Getting The Public Closer To Racehorses

As the horse racing industry has struggled in the face of controversy this year, many racetrackers felt misunderstood as the public developed a gradually more negative idea of what happens on the backstretch. ‘If only people could come back here and see how well Thoroughbreds are really treated, they’d understand,’ people said. Two groups at […]

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Students Protest Chad Brown During Speech At Graduation Event Where Local Media Were Barred

Trainer Chad Brown returned to his hometown to speak at the Saturday morning graduation ceremony of Mechanicville High School in New York, but the top trainer didn’t exactly get a hero’s welcome. A small group of students had expressed dismay when Brown was announced as the speaker at the ceremony, citing both ethical concerns about […]

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Pennsylvania Approves Grant For Marketing, Forms New Committee To Tackle Issues In Racing

The Pennsylvania Horse Racing Commission will soon form a new committee to tackle industry issues like public perception of racing, medication, and whip use, according to a summary of the most recent meeting from the Thoroughbred Horsemen’s Association. The committee will include three commission members as well as industry stakeholders and at least one position […]

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The Friday Show Presented By Editorial, A Climax Stallion: Is Horse Racing For Old People?

The issue of fan and bettor demographics in horse racing has been the source of hand-wringing within the industry for some time. But how much of it is real and how much perceived? When examined objectively, has U.S. racing made progress in this area? In this edition of The Friday Show, Scott Jagow and Ray […]

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Asian Racing Conference: Focus On Marketing, Attracting And Retaining Fans

The ongoing pursuit of attracting and retaining horse racing customers through marketing was the topic of the fifth business session of the 36th Asian Racing Conference (ARC) in Mumbai. Vivek Jain, former Chairman and now Committeeman for the Royal Western India Turf Club (RWITC), described the ongoing efforts of the Conference’s host country. “A focus […]

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America’s Best Racing Launches Video Series Featuring Ex-SportsCenter Anchor

America’s Best Racing (ABR), a multi-media fan development and awareness-building platform created and funded by The Jockey Club, today launched the first of a seven-part series of digital video vignettes featuring former ESPN SportsCenter anchor and Thoroughbred racing aficionado Bram Weinstein promoting the tagline, “It’s not for anyone. It’s for everyone.” In addition to Weinstein, […]

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Hermitage Farm Joins Horse Country Tourism Initiative

Horse Country, Inc. is proud to welcome Hermitage Farm to its membership. Hermitage Farm joins members Adena Springs, Airdrie, Ashford (Coolmore America), Blackwood, Brookdale, Claiborne, Crestwood, Darby Dan, Darley, Denali, Diamond A, Gainesway, Hagyard Equine Medical Institute, Hallway Feeds, Hurstland, Keene Ridge, Lanes End, Mill Ridge, Mt. Brilliant, Pin Oak, Rood & Riddle Equine Hospital, […]

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Canterbury Park Efforts Pay Off With Record Attendance, Handle

You might not expect one of the bright spots in the racing industry to be a racetrack in Minnesota, but there’s no denying that it is. As MinnPost reports, Canterbury Park’s on-track attendance is thriving, highlighted by a July Fourth weekend crowd of over 40,000. The track built a following by targeting young people and families […]

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