christa marrillia

Keeneland Adds Marrillia, Therrien To Executive Leadership Team

Officials at Keeneland in Lexington, Ky., have announced two additions to the executive leadership team: Christa Marrillia is Vice President and Chief Marketing Officer and Marc Therrien is Managing Director of Keeneland Hospitality. “Our world-class marketing efforts and the hospitality we extend to our guests are critical to the success of our core business,” said […]

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Keeneland, Daily Racing Form Work To Enhance Fan Education

Keeneland announced today new fan education programming for beginner- and intermediate-level fans with the launch of BETology 101 and 201 sessions as well as expanded outreach to patrons across the grounds during the 2018 Fall Meet, to be held Oct. 5-27. “These initiatives build on our signature BETology program to provide short-form betting content to […]

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Keeneland Handicapping Tips To Be Delivered Via Twitter During 2017 Fall Meet

Keeneland will launch a new Twitter handle for the 2017 Fall Meet, @BetKeeneland, dedicated to providing on-demand content to horseplayers and a Handicapper of the Day series featuring a unique benevolent aspect benefitting the Permanently Disabled Jockeys Fund (PDJF). “The @BetKeeneland handle is an exciting mix of traditional and cutting edge designed to deliver real-time […]

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GOOD NEWS FRIDAY sponsored by LIBERATION FARM: MILITARY APPRECIATION DAY

By Ray Paulick Christa Marrillia said she always keeps some tissues handy on Military Appreciation Day, held on the third Sunday of both the spring and fall meetings at Keeneland, where she has served as special events coordinator for the last five years. They are afternoons often filled with emotion and special moments. First conceived […]

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