america’s best racing brand promotional tour

European Model Makes Foray Into Thoroughbred Breeding Scene

America’s Best Racing (ABR), a multi-media fan development and awareness-building platform created and funded by The Jockey Club, today released episode 2 of an ABRFilms original, four-episode video series, “After the Runway: Esther de Jong’s Story.” The series chronicles de Jong’s debut inside the Thoroughbred world as she seeks to launch a career beyond the […]

Continue reading
Editorial: Can Twitter, Fashion, and Alpha Bloggers Save Racing?

A recent longform article on Deadspin, penned by a guest of the America’s Best Racing campaign earlier this year, questioned the goals of the marketing plan. Author Jeb Lund admitted that it is difficult to measure the correlation between giveaways or clubhouse seats on a promotion day and lifelong racing fans who could become owners […]

Continue reading
America’s Best Racing Releases Trailer for Racing’s ‘Second Season’

America’s Best Racing, the marketing campaign launched by The Jockey Club and NTRA, released a short video promoting post-Triple Crown “Second Season,” from the Haskell Invitational to the Breeders’ Cup. The video samples each of the Triple Crown races, mixed in with scenes from the mobile marketing unit, the ABRV, of fan experience at the […]

Continue reading
Breeders’ Cup to Sponsor ABRV Mobile Experience

The Breeders’ Cup and The Jockey Club announced today that the Breeders’ Cup will sponsor America’s Best Racing ABRV traveling experience vehicle in its cross country journey to promote Thoroughbred racing and the Breeders’ Cup this year. The ABRV is a 45-foot streamliner bus manned by six, young horse-racing brand ambassadors who are traveling to […]

Continue reading
‘Racing is Cool’: America’s Best Racing Tour Exceeding Expectations

You might have caught a glimpse of America’s Best Racing’s brightly-colored RV at the Kentucky Derby, or stopped by the display to pilot an Equicizer along with other revelers on The Hill at Keeneland’s April meet. But if you’re not part of the twentysomething party crowd, chances are you haven’t encountered the ABRV or one […]

Continue reading
Brand Ambassador Hopes to Bring Young Fans to the Track

Chip McGaughey, one of the six America’s Best Racing brand ambassadors embarking on the ABRV Tour across the country this week, said that he would like to bring more young people through racetrack gates. A son of Hall of Fame trainer Claude “Shug” McGaughey, Chip is from Lexington, Kentucky, where he grew up surrounded by […]

Continue reading
America’s Best Racing Tour Gets Rolling With Stop at South By Southwest Festival

America’s Best Racing will kick off its eight-month ABRV tour with a stop at the South by Southwest Festival on March 14. Six brand ambassadors will hop aboard the custom tour bus for an itinerary that takes them to major stakes races across the country, from Derby preps to the Breeders’ Cup. The bus will […]

Continue reading
Brand Ambassador Dreams of a More Open, Inclusive Sport

Hallie Davis Hardy dreams of a world where Thoroughbred racing embraces transparency and strives to become more inclusive of outsiders. The America’s Best Racing Brand Ambassador will be on a team of six young professionals representing the sport in 2013. Like many her age, Hardy fell in love with racing as a child and grew […]

Continue reading
ABRV Ambassador Doesn’t Just Tweet, He Cashes

At age 21, Jose Contreras hit a pick six worth $65,904; if he wasn’t already in love with racing from his childhood spent at Santa Anita Park, that experience sealed the deal. The America’s Best Racing brand ambassador has covered Southern California racing for online media, including his own blog, and assisted Santa Anita with […]

Continue reading
ABR brand ambassador: Simpler racing forms are the way to go

In the most recent edition to its series of interviews with ABRV brand ambassadors, the ABR Notebook profiled Mary Frances Dale of Tennessee, who is eager to join the campaign to hook Millennials on Thoroughbred racing.  “Thoroughbred racing combines everything that’s important to Millennials: competition, parties, fashion, excitement, and fun. You can get dressed up, […]

Continue reading
Twitter Twitter
Paulick Report on Instagram