Sonny Werblin

RIP Michael Letis: helped launch Breeders’ Cup by securing NBC Sports as broadcast partner

One of the most important contributors to the early success of the Breeders’ Cup was its four-hour broadcast window on NBC Sports. Michael Letis, who played a major role in securing that unprecedented telecast beginning in 1984, has died in Connecticut at the age of 69.

 Letis and Mike Trager were partners in Sports Marketing […]

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