Marketing

PASCARELLA: RACING HAS COMMERCIAL APPEAL

By Ray Paulick To hear Carl Pascarella tell it, you’d think corporate marketers would have lined up from Louisville, Ky., all the way to New York’s Madison Avenue to bid on the Triple Crown sponsorship that Visa USA dropped in 1995 after a 10-year run. The relationship between the Triple Crown and Visa ended the […]

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WHY DOES RACING HATE US OLD MEN?

After 48 hours of being told horse racing needs newer and younger and more female fans, Ray Paulick is mad as hell and he isn’t going to take it anymore. He wants to know, among other things: Why does racing hate us old men? Ray’s gavel to snooze button coverage of the 32nd Asian Racing […]

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MONDAY MORNING QUARTERBACK: HIALEAH BACK TO HIBERNATION

By Ray Paulick Well, it was fun while it lasted, this dream of someday returning to Hialeah Park to enjoy horse racing in its most beautiful setting. Since making my first trip there in 1988, when the South Florida track already was in severe decline, I’ve held out hope that someone, somehow could restore it […]

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LOOKING A GIFT BAG IN THE MOUTH

Though a leading Thoroughbred owner said “it didn’t pass the smell test,” there was nothing fishy about a Breeders’ Cup board member getting a potentially huge publicity boost when the Breeders’ Cup placed a free ownership interest in some of his horses in 125 “gift bags”  distributed to prominent celebrities and athletes attending Wednesday night’s […]

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NYRA’S NATION BUILDING

Gavin Landry, the New York Racing Association’s new vice president of sales and development, borrowed a highly successful concept from the Boston Red Sox when he recently created the NYRA Nation racing fan club. Could it be the biggest thing New York lifted from Boston since the Yankees signed Babe Ruth in 1919? The early […]

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HATS OFF TO DEL MAR OPENER

Del Mar racetrack on opening day is a little like that restaurant Yogi Berra used to talk about: “No one goes there anymore; it’s too crowded,” he has often been quoted as saying. There were 43,459 on-hand Wednesday, the largest opening in the track’s history and the second-largest crowd ever behind the 44,181 who […]

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