Derby Overnight Ratings Tie 21-Year High

by | 05.05.2013 | 8:12pm

NBC Sports' coverage of Saturday's Kentucky Derby, won by Orb, drew a 10.4 overnight rating and a 23 share for the race portion (6-7 p.m. ET), up 16% from the 2012 Kentucky Derby, according to overnight data provided today by The Nielsen Company. The 10.4 overnight rating ties the 2010 race as the best for a Kentucky Derby in 21 years (10.9/29 in 1992).

Overnight Ratings Notes:

  • The pre-race coverage on NBC (5-6 p.m. ET) drew a 6.2/15 overnight rating, up 15% from last year, tying 2010 as the best for the pre-race since 2007.
  • Coverage from 4-4:30 p.m. ET received a 3.1/8, the best since NBC began 4 p.m. coverage in 2008;
  • Coverage from 4:30-5 p.m. ET received a 4.1/10, also the best since NBC began coverage at 4:30 p.m. (in 2007).

NOTE: National ratings and viewership for the race portion will be available on Tuesday, May 7. National ratings for the early coverage will be available on Thursday, May 9.

KENTUCKY DERBY OVERNIGHTS (Race Portion)

 

YEAR OVERNIGHT NETWORK WINNING HORSE
2013 10.4/23 NBC Orb
2012 9.0/20 NBC I'll Have Another
2011 9.7/22 NBC Animal Kingdom
2010 10.4/23 NBC Super Saver
2009 10.2/22 NBC Mine That Bird
2008 9.5/21 NBC Big Brown
2007 9.8/21 NBC Street Sense
2006 8.9/20 NBC Barbaro
2005 10.0/23 NBC Giacomo
2004 10.1/22 NBC Smarty Jones
2003 8.9/20 NBC Funny Cide
2002 9.3/21 NBC War Emblem
2001 9.4/22 NBC Monarchos
2000 7.4/18 ABC Fusaichi Pegasus
1999 7.5/19 ABC Charismatic
1998 7.7/19 ABC Real Quiet
1997 8.8/20 ABC Silver Charm
1996 9.4/23 ABC Grindstone
1995 7.2/18 ABC Thunder Gulch
1994 8.2/21 ABC Go For Gin
1993 9.4/21 ABC Sea Hero
1992 10.9/29 ABC Lil E Tee

 

Louisville topped all metered markets with a 43.7/69. For the race portion, 47 of the 56 Nielsen metered markets showed ratings gains from last year.

 

TOP METERED MARKETS FOR 2013 KENTUCKY DERBY (Race Portion)

 

1. Louisville 43.7/69
2. Ft. Myers 19.7/37
3. Cincinnati 18.8/37
T4. Knoxville 18.4/31
T4. West Palm Beach 18.4/35
6. Buffalo 15.9/33
7. Oklahoma City 15.1/25
8. Columbus 14.8/31
9. Indianapolis 13.9/28
10. Nashville 13.2/22

 

Twitter Twitter
Paulick Report on Instagram