NBC Sports' coverage of Saturday's Kentucky Derby, won by Orb, drew a 10.4 overnight rating and a 23 share for the race portion (6-7 p.m. ET), up 16% from the 2012 Kentucky Derby, according to overnight data provided today by The Nielsen Company. The 10.4 overnight rating ties the 2010 race as the best for a Kentucky Derby in 21 years (10.9/29 in 1992).
Overnight Ratings Notes:
- The pre-race coverage on NBC (5-6 p.m. ET) drew a 6.2/15 overnight rating, up 15% from last year, tying 2010 as the best for the pre-race since 2007.
- Coverage from 4-4:30 p.m. ET received a 3.1/8, the best since NBC began 4 p.m. coverage in 2008;
- Coverage from 4:30-5 p.m. ET received a 4.1/10, also the best since NBC began coverage at 4:30 p.m. (in 2007).
NOTE: National ratings and viewership for the race portion will be available on Tuesday, May 7. National ratings for the early coverage will be available on Thursday, May 9.
KENTUCKY DERBY OVERNIGHTS (Race Portion)
|2012||9.0/20||NBC||I'll Have Another|
|2009||10.2/22||NBC||Mine That Bird|
|1994||8.2/21||ABC||Go For Gin|
|1992||10.9/29||ABC||Lil E Tee|
Louisville topped all metered markets with a 43.7/69. For the race portion, 47 of the 56 Nielsen metered markets showed ratings gains from last year.
TOP METERED MARKETS FOR 2013 KENTUCKY DERBY (Race Portion)
|T4.||West Palm Beach||18.4/35|
New to the Paulick Report? Click here to sign up for our daily email newsletter to keep up on this and other stories happening in the Thoroughbred industry.
Copyright © 2019 Paulick Report.