The Maryland Jockey Club today unveiled the 2014 Preakness logo for the 139th running of the $1 million Preakness® Stakes (G1). The middle jewel of racing's Triple Crown will take place May 17 at Pimlico Race Course.
For the 15th consecutive year, the Leffler Agency designed the official Preakness logo. The agency's creative branding division, BrandNU Marketing™, created the logo under the design guidance of senior art director Jeffrey Sewell.
In the 2014 logo, the race is well underway as three horses gallop over the word Preakness (in the logo). Stylized horses and jockeys seem to zoom in from thin-air giving a sense of movement to the illustration. A nod is given to Maryland as the state flag colors of red, black and gold are boldly used. Fresh and fun, the logo attempts to capture the race excitement that is unmistakably the Preakness.
“Creating the Preakness logo is an annual tradition for our design department at Leffler Agency and BrandNU Marketing,” stated agency president/owner Bob Leffler. “We have had the honor of creating this national branding mark ever since 2000. This year's logo is all about the speed and excitement of the race.”
The annual running of the Preakness is a classic American institution. First contested in 1873, it is one of thoroughbred horse racing's most valued Grade 1 stakes races. Now one of the largest single-day sporting events in the United States, “The People's Race…The People's Party” has hosted up to 121,309 for the pivotal middle jewel of thoroughbred racing's Triple Crown.
Tickets for Preakness 139 have been on sale since Oct. 1 and can be purchased by calling the Preakness ticket office (877-206-8042) or by logging onto www.ticketfly.com.
Preakness InfieldFest is a multi-entertainment festival featuring national headlining artists on two stages, the popular MUG Club and unique attractions throughout the day to give fans an unparalleled entertainment experience, featuring 13 exciting races, headlined by the Preakness Stakes. Just as in previous years, there will be tiers of pricing, based on calendar days, for Infield and MUG Club tickets. The first price increase takes place Friday, Nov. 1:
October Nov & Dec Jan-Apr 2014 May 2014
General Infield $40 $50 $60 $70
MUG Club $60 $70 $80 $90
Seating information and ticket reservation forms for Preakness 139 can be found at http://www.preakness.com/tickets.
New to the Paulick Report? Click here to sign up for our daily email newsletter to keep up on this and other stories happening in the Thoroughbred industry.
Copyright © 2017 Paulick Report.