Toronto billboard campaign planned to draw attention to Ontario racing industry

by | 06.18.2012 | 4:11pm

In Canada, former Liberal MP Dennis Mills is contributed $15,000 of his own money to a $50,000 campaign that will feature about 100 signs, both billboards and subway signs, challenging the premier's plans to remove slots from racetracks, reports the Toronto Star. The Canadian Thoroughbred Horse Society, the Standardbred Association of Ontario and the Quarter Horse Association are also contributing to the campaign.  The first two billboards featuring a horse and a foal will be erected Friday near Woodbine. All of the billboards will include the text: “Mr. Premier, a partnership is not a subsidy.”

A website called racingfuture.com will be launched in Friday in support of the campaign.

Mills says it is not the wealthy horsemen who will suffer, but those who make only a modest income in the sport. That group is made up of about 50,000 people.

“Because as Toronto goes, the country goes,” says Mills when asked why he chose to execute the campaign in Toronto. “I'm hopeful that once city legislators and the city electorate understand the issue, they'll talk to the leadership and (spur) a raging city debate on why it's important to reach out and help those 50,000 people.”

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