Ruidoso Downs: Admiral Beverage, Sierra Blanca Motors Among Corporate Sponsors For 2018 Season

by | 02.13.2018 | 10:34am
Ruidoso Downs in New Mexico

Ruidoso Downs Race Track and Casino has announced its major corporate sponsorships for the 2018 horse racing season.

City Bank joins Sierra Blanca Motors and Admiral Beverage Corporation as a primary track sponsor.

“City Bank has become a vital business operations partner to Ruidoso Downs and we are energized by their decision to join us as an advertising and marketing sponsor in support of our racing and casino enterprises,” said Jeff True, general manager of Ruidoso Downs. “It is important that we are aligned with successful businesses in the community and City Bank is certainly one of those.”

City Bank is the official bank of the race track, and will be featured this year in all of the race track's advertising.

“City Bank supports successful businesses in our community,” said City Bank's Lane Adams, the bank's market president. “We are excited to be teaming with the new ownership and all of the renewed enthusiasm that comes with being part of the race track.”

Among the new promotional events this season will be the “City Bank Chile the Kid Beer and Wine Festival” on August 3-5.

Ruidoso Downs has announced it has extended the three-year agreement with Admiral Beverage Corporation, distributors of Coors Light. Coors Light will continue to be known as the “Official Beer” of Ruidoso Downs Race Track.

The race track will feature all Admiral Beverage brands, including: Coors, Coors Light, Miller, Miller Lite, Corona, Corona Light, Tecate, Modelo, and Dos Equis.

Sierra Blanca Motors will continue to be the “Official Car Dealer” of the race track for the upcoming season.

“We are thrilled to continue this relationship,” said True. “Part of our agreement with Sierra Blanca Motors is to give away two prominent vehicles in the casino for our patrons during the summer racing season.”

Sierra Blanca Motors has been one of the long-standing business partners of Ruidoso Downs.

“Sierra Blanca Motors supports the race track and its patrons,” said Sierra Blanca Motors owner Ted Durham. “Teaming with Ruidoso Downs continues to be one of our best annual business decisions and we look forward to a successful summer.

“One of the reasons we support the race track is because it has so much to do with the entire success of the community.”

The first casino promotion for horse racing season is scheduled for Memorial Day weekend — Sunday, May 27 — when Billy the Kid Casino gives away a 2018 Jeep Compass from Sierra Blanca Motors. A pickup truck will be given away on Labor Day weekend.

For complete Ruidoso Downs' information, go to www.raceruidoso.com, visit the Ruidoso Downs Race Track and Casino Facebook page and follow the Ruidoso Press Box (@RuiPressBox) on Twitter.

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