Struggling racetracks and the question of whether they should focus discretionary spending on the marketing of its simulcast product or on its on-track experience was one of the spotlights on day two of the University of Arizona Global Symposium on Racing and Gaming.
In successive panels held early Wednesday, both views were discussed, with several on the two panels firmly believing that focusing on the simulcast product would be best for many tracks in the country, considering the industry's “heavy reliance on purse subsidies from casinos.”
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