Dennis Mills, the former Canadian politician and CEO of Frank Stronach's racetrack-owning company, MI Developments, had no idea what kind of response to expect when he launched a website, www.RacingFuture.com, to bolster his candidacy for a seat on the Breeders' Cup board of members and trustees. His effort to win election to the Breeders' Cup board failed, but the contest he developed in connection with the website far exceeded Mills' expectations.
To date, there have been more than 40,000 visits to the site from 100 different countries, and an amazing 700 proposals for the contest prior to the Aug 1 deadline. The contest offers a no-expenses-paid half-ownership of a horse bred by Mills to the entry judged as the best idea. The response, Mills said, demonstrated “widespread recognition of the importance and urgency of change in the industry.”
A committee has narrowed the 700 proposals down to 21 semi-finalists from which the contest winner will be selected. The ideas fell into 10 categories, with about one-fourth of them concentrating on new or improved marketing efforts. Other ideas focused on horse ownership, track operations, industry structure, wagering content, family appeal, new player development and social media.
The Paulick Report is pleased to be the first to bring you the executive summary report of the RacingFuture.com Contest.
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