After a high overnight rating for NBC's broadcast of the Kentucky Derby, the Preakness broadcast posted the second-lowest overnight rating (5.8) since NBC began showing the race in 2001. Only the 2012 figure of 5.5 is lower.
The Preakness broadcast overnight was down 8% from last year and 3% for the year before.
According to Sports Media Watch, four of the six lowest overnight ratings for Preakness broadcasts have come in years where a Derby winner went on to win the second jewel of the Triple Crown.
Baltimore and Louisville were the top local markets for the broadcast, posting 16.8 and 11.9 ratings, respectively. Rounding out the top five were Ft. Myers, FL (10.9), Tampa-St. Petersburg (9.6) and Indianapolis (9.2).
Read more at Sports Media Watch
New to the Paulick Report? Click here to sign up for our daily email newsletter to keep up on this and other stories happening in the Thoroughbred industry.
Copyright © 2020 Paulick Report.