Prairie Meadows brings ‘True Grit’ to racing

by | 07.01.2011 | 11:32am

Courage is being scared to death and saddling up anyway — John Wayne

It's safe to say John Wayne and horses go hand-in-hand so why not bring him out to the racetrack?  Every Monday in July, Iowa's Prairie Meadows plans to show a John Wayne movie on its infield television screen at the conclusion of the day's races.  The “Movies Under the Stars” promotion will feature “True Grit”, “The Searchers” and other Wayne classics. 

For more info, see the press release below.

The Monday races start at 3:30 p.m. and the movies will begin at 7:30 p.m. The schedule begins July 4 with “True Grit”. “The Searchers” will be July 11, then “The Shootist” on July 25 and “Rio Bravo” on July 25.

“It's something we've been talking about a long time,” said Jeff Nelson, Prairie Meadows' marketing director. “We went to KDMI (TV), and they said they'd really like to do it. Then we called the John Wayne Museum in Winterset, told them our plans, and asked them if they'd be interested in jumping on board. They loved the idea and took the lead in getting the rights for us to show the movies.”

Admission is free and fans are invited to bring lawn chairs. There will be give-aways, including a raffle to watch the movie drive-in style in a new Camaro convertible on loan from Deery Brothers Chevrolet.

The first 250 fans will receive bandanas from G&L Clothing. There will also be free John Wayne memorabilia and coupons for pizza from Casey's.

The movies are one of several promotions that will be held in conjunction with horse races in July.  Prairie Meadows will have Sunday racing followed by fireworks on July 3. The races will begin at 5 p.m., with the fireworks starting at approximately 10 p.m.

The track's annual night of camel and ostrich racing will be during the 6:30 p.m. program on Friday, July 15.

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