Pennsylvania Approves Grant For Marketing, Forms New Committee To Tackle Issues In Racing

by | 06.06.2019 | 4:46pm

The Pennsylvania Horse Racing Commission will soon form a new committee to tackle industry issues like public perception of racing, medication, and whip use, according to a summary of the most recent meeting from the Thoroughbred Horsemen's Association. The committee will include three commission members as well as industry stakeholders and at least one position representing horseplayers.

Also at its May 28 meeting, the commission signed off on a $30,00 grant to the Pennsylvania Horse Racing Association, which includes six horsemen and breeder organizations, to fund a brand ambassador position and fan education as part of new marketing efforts for Pennsylvania racing. The state's new brand ambassador is Andrew Demsky, longtime on-air analyst for Presque Isle and Tampa Bay Downs.

The commission also approved new expenditures for software programs for the Pennsylvania Equine Toxicology and Research Lab. The new system will allow for better tracking of sample status as samples move through the testing process.

Read more at the Thoroughbred Horsemen's Association

 

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