NTRA Advantage Program Adds Big Ass Fans As Partner

by | 01.15.2020 | 11:46am

The National Thoroughbred Racing Association (NTRA) announced today that Big Ass Fans, the world's leading manufacturer of high-volume, low-speed (HVLS) fans, has signed on with NTRA Advantage as the group purchasing plan's newest partner.

NTRA Advantage delivers substantial cost savings – through local dealers – on essential products and services relevant to their business. Since the inception of NTRA Advantage in 2002, industry participants have made $1 billion in purchases, resulting in $180 million in savings.

For Big Ass Fans, aligning with NTRA Advantage offers the company access to hundreds of thousands of customers throughout the horse industry. In addition to NTRA members, NTRA Advantage discounts are extended to members of other equine organizations like the American Quarter Horse Association, the American Paint Horse Association, and U.S. Trotting Association.


“We look forward to giving back to our neighbors and friends through our NTRA partnership to better serve those who care a great deal for these amazing animals,” said Lennie Rhoades, Chief Executive Officer of the Lexington-based Big Ass Fans. “Creating safer, more comfortable spaces for horses to live, work, and play is the top priority of any facility owner or trainer.”

Rhoades added that, in addition to offering NTRA members product and service discounts, a percentage of all sales will be directly reinvested by Big Ass Fans through the Advantage Program into the NTRA's efforts of service and leadership for the equine industry nationwide.

“We are delighted to add Big Ass Fans to our roster of Advantage partners,” said Jeff Burch, Senior Vice President of NTRA Advantage. “Their best-in-class agricultural and residential product lines are a perfect addition to the Advantage roster of partners.”   

Big Ass Fans joins other nationally known participating brands including John Deere, UPS, Sherwin-Williams, Red Brand Fencing, Office Depot and Suncast Commercial.

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