NBC Broadcast Of Keen Ice Travers Most-Watched Edition In Twenty Years

by | 09.01.2015 | 3:32pm
Keen Ice and Javier Castellano ended American Pharoah's eight-race winning streak in the 2015 Travers

Fans packed the race track in Saratoga Springs, N.Y. and tuned to NBC in big numbers this past Saturday, August 29, for American Pharoah's second-place finish in the 146th Travers Stakes.

Viewership for the NBC telecast peaked at 3.4 million viewers between 5:45-6:05 p.m. ET, as American Pharoah – the first Triple Crown winner in 37 years – was edged out in the stretch run by Keen Ice.

Compared to American Pharoah's victory in NBC's one-hour Haskell Invitational telecast on August 2, viewership for the 5-6 pm ET hour of the Travers Stakes increased 32 percent (2.5 million for Travers; 1.9 million for Haskell).

NBC's full telecast (4:00-6:05 p.m. ET), averaged 2.0 million viewers to rank as the most-watched Travers Stakes telecast in 20 years (3.4 million viewers on 8/19/95, ABC). Saturday's full telecast viewership was up 104 percent from last year's Travers Stakes on NBC (981,000).

In addition, viewers streamed 199,000 live minutes via NBC Sports Live Extra on Saturday – up 707 percent from last year's Travers. Sunday's racing also drew a full house of 50,000 spectators to Saratoga Race Course.

BREEDERS' CUP CHALLENGE SERIES COVERAGE CONTINUES SATURDAY ON NBCSN: This Saturday, September 5, NBC Sports Group's coverage of the “Breeders' Cup Challenge Series: Win and You're In – presented by Lane's End Farm” continues with live coverage of the $750,000 Woodward from Saratoga at 5 p.m. ET on NBCSN.

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