The Maryland Jockey Club introduced a Virtual Finish Line at the Laurel Park fall meeting, which opened yesterday. The video insertion technology delivers virtual distance markers and a virtual finish line on the main track and turf course to enhance the broadcast of the simulcast signal.
“This is a new, creative visual aid for fans to see how close the wire is and if their horse has a chance to win,” said Maryland Jockey Club president Tom Chuckas. “We tested it at Pimlico during Preakness week and got positive feedback, so we decided to move forward.”
The technology was developed by International Sound Corporation, a full service provider of turn-key Color Video Tape Patrol, Color Closed Circuit Television, Satellite Transmission and Simulcast Systems to the racing industry for more than 50 years, in conjunction with a third-party vendor.
“It is similar to the first down marker in football but takes it one step further in the world of virtual advertising,” said International Sound executive vice-president Joe Gordon. “The advertising opportunities are unlimited. Having the ability to see your company's logo during the race as the masses watch is better than running a commercial 15 minutes before the race. The tool is used in South America for soccer and is extremely successful.”
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