The record 18,000 people who packed into the stands at Hipódromo de Maroñas on Jan. 6 were treated to over 11 hours of entertainment and world class racing, highlighted by Gandhii di Job's impressive victory in the Clásico Gran Premio José Pedro Ramírez (URU-G1).
With innovative promotions that appealed to fans of all levels and savvy planning of a festival atmosphere, combined with an unprecedented push on digital medias that saw three different Maroñas-oriented hashtags trending in Uruguay and beyond.
An international audience, along with the record crowd on-site, wagered over USD$1,470,940 on the 21-race card. That is a six percent increase over last year and a spectacular 45 percent increase over the 2014 Ramírez day of races, proving as HRU CEO Gabriel Gurméndez said: “Maroñas shows the best of our culture and sport.”
The 2017 running of the Ramírez was the 119th edition of Uruguay's signature race and the first contested over a track now owned wholly by Codere. Hipódromo de Maroñas was re-opened in 2003 as a joint venture between Codere's HRU and SLI, and after 12 years HRU bought their partner's share outright. Both Maroñas and its sister track, Las Piedres, are both wholly owned by Codere.
The purchase gives Codere four racetracks – along with 58,000 gaming machines – it owns and operates in Central and Latin America. Codere now owns Hipodromo de las Americas in Mexico City, Maroñas and Las Piedras in Montevideo, Uruguay. Hipodromo President Remon in Panama, and has a management agreement with Jockey Club do Rio Grande do Sul in Porto Alegre, Brasil. Also, Codere operates Suaposta, the only ADW in Brasil, with state of the art technology.
“This provides us with the opportunity to optimize our synergies as a racetrack operator,” said Ramon Rionda, vice president of racing operations for Codere and a member of the Board of Directors at Maroñas. “We have solid management teams in place, which will allow us to share ideas and increase business at all of our tracks through successful business practices as well as marketing, customer service and horsemen's services.”
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