Marketing expert: New Jersey put on good show with Haskell, Hambletonian

by | 08.12.2011 | 11:47am

Veteran marketing expert Joe Favorito writes that the Haskell and the Hambletonian showed glimpses of New Jersey's glorious racing past and what it could be again.  Between the network television coverage of both events and the excellent on-track attendance, there were certainly opportunities to draw in new fans.  He suggests, with a few enhancements – like using fan-friendly technology and creating a more intimate setting with smaller grandstands – there's reason for optimism:

“Very few who made the trek to the track for the past few elite events probably had a bad time. Most probably would come back and bring others. They saw the good in racing, what a great brand it can be once again. It was also a glimpse of what used to be. Maybe by marrying the bells and whistles of today with the beauty of the event, what was past and can again be the present and future for horse racing in New Jersey.”

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