Irish Thoroughbred Marketing Named Official Partner Of Breeders’ Cup

by | 08.08.2017 | 1:33pm
Breeders’ Cup Chief Marketing Officer Bryan Pettigrew (left) and Irish Thoroughbred Marketing Chief Executive Officer Charles O’Neill shake hands on new Breeders’ Cup presenting partnership at the Saratoga Fasig-Tipton select yearling sale.

The Breeders' Cup today announced Irish Thoroughbred Marketing, which promotes Ireland as a leading source for the production and sale of quality Thoroughbreds worldwide, as an official partner of the Breeders' Cup World Championships.

The Breeders' Cup World Championships, consisting of 13 Grade 1 races with purses and purses and awards totaling more than $28 million, will be held, for the first time, at the Del Mar racetrack near San Diego, Calif., on Nov. 3-4.

As part of the agreement, Irish Thoroughbred Marketing will have the presenting rights to the Horsemen's Enclosure at this year's Breeders' Cup. The Horsemen's Enclosure Presented by Irish Thoroughbred Marketing will be a private lounge adjacent to walking ring where horsemen and dignitaries from around the world to gather before the World Championships races.

Further to the agreement, Irish Thoroughbred Marketing will also be granted signage, branding and digital promotional opportunities at the year's event, and will have access to unique Breeders' Cup content, such as Breeders' Cup footage, marks and images for advertising and promotional use.

“We are very pleased to enter this first-time partnership with Irish Thoroughbred Marketing, representing a nation that has been so prominent and successful in the Breeders' Cup since our inception,” said Craig Fravel, Breeders' Cup President and CEO. “One of the core principles of the Breeders' Cup, which we share with Irish Thoroughbred Marketing, is to expand the global reach in the promotion and excellence of international racing. We are excited to begin a partnership with Irish Thoroughbred Marketing to further expand and enhance those goals.”

Horses based in Ireland have made a total of 275 starts in the Breeders' Cup, which has resulted in 28 Breeders' Cup winners, the most of any nation outside the United States.

“Irish-bred, Irish-owned and Irish-trained horses have had a long and very successful involvement in the Breeders' Cup, one of the greatest racing festivals in the world,” said Charles O'Neill, CEO of Irish Thoroughbred Marketing. “Most recently, at last year's championship, Highland Reel in the Breeders' Cup Turf and Obviously in the Breeders' Cup Turf Sprint flew the flag for the Irish thoroughbred. This partnership between Irish Thoroughbred Marketing and the Breeders' Cup will give ITM a unique opportunity to thank the many international owners and trainers who have supported the Irish thoroughbred industry for so long and with so much success, and enable us to promote our industry to a worldwide, captive audience.”

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