Horse Adoption Ads to be Featured on Penn National’s Simulcast Feed

by | 03.12.2013 | 10:47am
Horse adoption TV ad that will air on Penn National simulcasts

Starting this week, the simulcast television feed for Hollywood Casino at Penn National Race will run informational slates that feature retired racehorses available for adoption.

The slates will include a photo of the horse, biographical info, what they will be most suitable for in retirement (ie. trail riding, show jumping, etc…) and contact information for the farm where the horse is located.

All of the featured horses will be from recognized racehorse adoption and aftercare organizations, such as the New Vocations Racehorse Adoption Program and CANTER.

The informational television slates are a joint venture between Penn National Race Course and the Pennsylvania HBPA.

“It is very important to utilize as many promotional avenues as we can to help provide good homes for our retired racehorses,” said Dan Silver, director of racing operations at Hollywood Casino at Penn National Race Course. “Our simulcast feed reaches thousands of viewers around the country and is a natural platform for informing people about horses available for adoption. We will continue to work with the Pennsylvania HBPA to find new and unique ways to raise awareness for thoroughbred adoption and aftercare.”

“As horsemen, we must do everything we can to ensure that all of our horses find wonderful homes upon their retirement,” said Tim Shea, president of the Pennsylvania HBPA. “It is terrific that Penn National was so willing to partner with us to help achieve this crucial goal via these television slates and we look forward to working with them on future initiatives.”

Penn National Race Course has 200 scheduled live racing days in 2013 – running Wednesday through Saturday with a 6 p.m. Eastern post. The inaugural running of the $500,000 Penn Mile for 3-year-olds on the turf is scheduled for Saturday, June 1 on a card also featuring the $250,000 Mountainview Handicap for 3-year-olds and up going 1 1/8 miles on the dirt and the $150,000 Pennsylvania Governor's Cup for 3-year-olds and up going five furlongs on the turf.

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