Tampa Bay Downs is set to reach out to “Generation Z” through its inaugural “College Day” promotion, to be held Saturday, Jan. 12.
Current college students and high school seniors pursuing a post-secondary education are eligible to compete for one of five $2,000 scholarships to be awarded through the Upper Tampa Bay Chamber of Commerce Educational Foundation.
Entrants will be eligible to win prizes and poker chips (usable in The Silks Poker Room) by spinning a prize wheel. Wagering seminars will be provided by track personnel throughout the day.
All students enrolled in four-year U.S. colleges and universities and two-year colleges and technical schools, as well as high school seniors, are eligible. There is no charge to enter.
Here, in a nutshell, is how the contest works:
To enter, eligible students must complete an entry form that will be available at the Customer Service Desk on the day of the contest. Upon the completion of that day's racing, 25 names will be drawn at random and designated finalists.
After notification from track officials, the finalists will be required to submit an essay of fewer than 500 words on the following subject: “Marketing Horse Racing To a New Generation of Fans,” with emphasis on initiatives and proposals aimed at attracting and retaining new followers.
The deadline to submit essays is Feb. 2. They may be typed, hand-written or printed from a computer or personal device and should be submitted to the General Office or the Publicity Office.
A panel of judges will rank each essay, with criteria including feasibility of the marketing plan presented; originality; understanding of the horse racing industry; clarity; and grammar and spelling.
All non-winners will receive two passes good for free admission on any racing day. Track employees and their family members are not eligible.
“We think this is a fun and exciting way to introduce the younger generation to our sport, as well as tap into their creativity and new ways of thinking,” said Margo Flynn, the track's Vice President of Marketing and Publicity. “The winners will receive aid toward furthering their education, and we hope to get ideas that can be implemented in upcoming seasons.”
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