EquiLottery, AmTote Announce Strategic Partnership

by | 12.18.2014 | 8:54am

EquiLottery and AmTote are announcing a newly formed strategic relationship that will make AmTote the preferred tote provider for EquiLottery moving forward. This agreement gives lottery companies and vendors a fully ready implementer to allow seamless integration into racetrack pools essential to the EquiLottery gameplay structure.

“We believe games like EquiLottery, that incorporate horse racing into people's existing routines, are the future for the sport we all care so deeply about,” said AmTote President Steve Keech. “AmTote has evaluated the feasibility and potential of this innovative product and is proud to stand with EquiLottery moving forward. We are excited about the opportunity to work with domestic and international lotteries in the months and years to come.”

A leader in wagering systems with global reach, AmTote will provide multiple services under this agreement including Lottery and Totalisator Systems Integration (LATSI), pooling assistance, and ongoing technical support without cost to EquiLottery's lottery partners. Additionally, this partnership gives lottery vendors a consistent partner dedicated to the development of long-term lottery and totalisator integration solutions.

“We are thrilled to be working with an industry leader like AmTote,” said EquiLottery President & CEO Brad Cummings. “This partnership ushers in the next phase of our rollout strategy and really illustrates the kind of traction we have received since our launch earlier this year. Having a dedicated tote provider is a key part of our mission to bring this innovative new product to both the lottery and horse racing industries.”

This agreement will also allow racetracks and state lotteries to participate in EquiLottery regardless of local tote provider agreements. AmTote will provide tote-to-tote communications as part of their LATSI services.

EquiLottery launched as a public innovation for the international lottery and racing industries on July 9th of this year. Lottery and racing interests from 30 states and provinces and across 5 continents have reached out to EquiLottery to explore future business relationships. Next steps in multiple jurisdictions will be announced in the coming months.

Twitter Twitter
Paulick Report on Instagram