At his NTRA blog, Bob Ehalt follows up on the McKinsey and Company report on the state of the industry with his take on promoting the Pick Six and other difficult-to-hit wagers. He says the industry places way too much emphasis on such wagers as a way to attract new fans:
“Really, folks. How many fingers do you need to count the people you know who became passionate racing fans through pouring hundreds upon hundreds of dollars into a bet where their batting average makes Adam Dunn look like Ty Cobb? Personally, most of the handicappers and fans I know started their love affair with racing through cashing a $2 win ticket.”
“There's a belief that people will gravitate to racing because a Pick 6 could be a life-changing score like Powerball or some other gargantuan payoff from the state lottery. But that makes no sense…”
“… In essence, a Pick 6 is a sucker bet and why in the world would “suckers” make a good fan base? At some point, people are going to realize what's going on and turn their back on the sport once and for all.”
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