America's Best Racing will kick off its eight-month ABRV tour with a stop at the South by Southwest Festival on March 14. Six brand ambassadors will hop aboard the custom tour bus for an itinerary that takes them to major stakes races across the country, from Derby preps to the Breeders' Cup. The bus will also stop at events with a more general audience, including the MTV Music Awards and ESPY Awards.
America's Best Racing sponsors stages at the South by Southwest Festival (SXSW) Thursday, Friday, and Saturday nights, and ambassadors will also be on hand at the “Saddle Up” party on Thursday. The SXSW festival showcases original music, film, and new technology from March 8 to March 17 in Austin, Texas. The event is expected to draw over 20,000 people from a national audience.
The tour's six brand ambassadors are recent college graduates with a passion for getting new fans hooked on horse racing. They include: Jose Contreras, John Cox, Mary Frances Dale, Victoria Garafalo, Hallie Hardy and Chip McGaughey.
See the full tour schedule, along with brand ambassador bios here.
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