In preparation for the trial launch of Kentucky's Win Place Show game beginning March 24, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate retailers.
“We are very pleased with the results of this recruitment effort,” said Kentucky Lottery Corporation President and CEO Tom Delacenserie. “We set a list of 90 stores to be considered for the pilot with an expectation that not all stores would be willing to take on the complications of a trial run. That expectation was quickly eliminated as our retailers enthusiastically accepted the challenge. This process has been another reminder of how exceptional our retailer family is in Kentucky.”
A complete list of retailers and locations is included at the end of this announcement which includes four major corporate chains – Circle K, Kroger, Speedway and Thorntons. Weeks prior to the launch of this trial, these locations will feature information about Kentucky's Win Place Show game, including how to play the game and download the game's mobile app. The trial will be marketed primarily through in-store advertisements with some push through digital and social media. Success metrics will be built based on the level of draw game activity in each store and this targeted marketing approach.
“Working with Tom Delacenserie and the Kentucky Lottery team has been a dream since we officially began this process in June,” said EquiLottery Games CEO Brad Cummings. “One axiom nearly every lottery in the U.S. abides by is the idea that retailer reception is the leading indicator for a new lottery game's success. That makes the ease of the retailer recruitment effort even more rewarding. It validates our belief that Kentucky's Win Place Show game will prove to be an exciting new game that grows the lottery player base and increases funding for the good causes the Kentucky Lottery supports.”
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