Hospitality firm owned by Cowboys, Yankees hired to sell tickets to The Mansion at Churchill Downs

by | 08.08.2012 | 1:25pm
Artist rendition of the Veranda area of the Mansion, prior to construction

Churchill Downs has retained a company co-owned by the Dallas Cowboys and New York Yankees to sell spaces to its new luxury accommodation named The Mansion at Churchill Downs, according to a report in Sports Business Journal.

Legends Hospitality, which previously marketed suites at Cowboys Stadium, and is currently offering premier seating options at the Rose Bowl and suites at a new Formula One track in Texas, will be in charge of selling the pricey Kentucky Oaks and Derby experience to corporations and wealthy individuals throughout the world.

As first detailed in the Paulick Report, individual admission to The Mansion will cost up to $12,500 per seat annually, with multi-year commitments required. The Mansion will be located on the sixth floor of the Louisville, Ky., track in the area formerly known as the Joe Hirsch Media Center. As part of an overall construction project costing $9 million, the racing press will be moved to another location at Churchill Downs to accommodate The Mansion.

Churchill Downs officials would not confirm ticket prices for The Mansion, but company vice president John Asher told Sports Business Journal they are “still below what we know to be the purchase price for our prime tickets on the secondary market.”

Ticket scalpers have made a fortune on Derby seats for years.

Churchill Downs marketing executive Tricia Amburgey told Sports Business Journal sales efforts for The Mansion are to be directed at people who may have never attended Derby weekend before. “We didn't want to just move money around, have people say, ‘Oh, well, I've been in Millionaires Row (two areas on the fourth and sixth floors where celebrities congregate at the Derby), now I will try this,'” she told Sports Business Journal.

Legends, based in New Jersey and with offices in New York, has retained Chris Quinn, formerly vice president of sales and marketing at Santa Anita Park, to consult on The Mansion. According to Sports Business Journal, Quinn is also working on new premium seating sales that are part of the renovation of the Rose Bowl in Pasadena, Calif.

  • Thelibrarian

    So what? Who cares? BORING!

  • RayPaulick

    Geez, they’ll have a library in The Mansion. Figured you might apply for a job there.

  • Thelibrarian


  • Barbara

    The news to me is that Chris Quinn left Santa Anita before this year’s Breeders’ Cup.

  • ziggypop
  • David

    Don’t understand why they would layer in a brokerage fee and not just lease thing to Sheikh Mo.  He could use it when Godolfin has something and retain CD newfound agent if not.  

  • Small Time Trainer

    If I send them $50 can I have the right to sit by my mailbox and not receive an invitation?

  • Francis Bush

    A important as the growth of business is to the city of Louisville, why would Churchill Downs hire some out of state firm to market the “Mansion”.  Based on past performance, the opportunity to buy seats for the Ky Derby would have resulted in a positive outcome regardless who would have been chosen. Another great opportunity was missed by Churchill Downs in supporting the local economy and the commonealth of Ky.

  • Don Reed

    Yeah, sign me up for the $50 Screw Job seating plan as well. 

    Oops!  Price just went up – it now costs $75.00, with $25 being skimmed off the top by the legal scalper, Legends Hospitality.

    Might even go up to $90.00, when Legends in turn outsources the scalping to a third party, Larceny Unlimited, Inc.

  • Don Reed

    When have we read about an opportunity seized by this outfit, other than the self-aggrandizing ones?

    Here come the CD-UNited Way PR commercials.  Out of the goodness of their heart, purely. 

  • Don Reed

    S.M. is still in workout after Dubai’s plunge into de facto bankrupcy.

  • Don Reed

    Good one, Ray.  When he leasts expects it, let’s pull the old “How many books are in Saratoga’s Reading Room?” gag.

  • RayPaulick

    None. I was stunned. My mother-in-law has a better library.

  • Don Reed

    I think they named it after the Reading Railroad, in the Monopoly game.

    Owners are funny that way.

  • equineplay

    Way to go Chris!!! Glad you are part of this…….Glenn

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