Lifelong Thoroughbred enthusiast Emily Alberti has been named Director of Advertising for the Paulick Report, the online Thoroughbred industry publication that launched in 2008 and now serves a global audience of owners, breeders, industry professionals, horseplayers, and racing fans.
Alberti, who grew up a trainer's daughter on the farm and backside of racetracks, most recently was Advertising and Electronic Media Manager for Thoroughbred Times, where she specialized in creating unique and innovative multimedia marketing strategies for a variety of equine companies, including Farnam, Pfizer, Adequan, Nutramax and W.F. Young.
Prior to her seven years at Thoroughbred Times, Alberti worked for Mill Ridge Farm, Sallee Horse Vans, and Hagyard Equine Medical Institute, where she served as a Vet Tech during her college years when she earned an agribusiness degree at Morehead State University.
She joins the Paulick Report following the departure of Bradford Cummings, who worked alongside publisher Ray Paulick to co-found the company in June 2008 and served as CEO. His responsibilities included advertising sales.
“I can't tell you how thrilled I am to join the fastest-growing website in the racing industry,” Alberti said. “From the first time I sat down with Ray and Brad the synergy was undeniable and I was excited for the opportunity to join the team.
“As I take the reins from Brad, I look forward to building on the foundation that he has carved into the industry as well as utilizing my strengths to introduce others to the most comprehensive coverage in the market.”
Paulick, an award-winning journalist who spent 15 years as editorial director of Bloodhorse Publications and chief editor of its weekly magazine, will assume the other corporate duties Cummings handled.
“When I was at Blood-Horse, we held a strong market share advantage in advertising over Thoroughbred Times except in one area: product sales,” said Paulick. “They kicked our butts on a regular basis, and after getting to know Emily I now understand why. Her creative vision opened doors to a lot of major companies through marketing opportunities like Ask A Vet, It's My Job and Hoofprints Through the Century. She developed and maintained strong relationships with her clients, which is integral part of this or any business.
“There is no way to ‘replace' Brad with any one person, because he's been along for this whole ride since day one and has been involved in every facet of the business. But I know that Emily – armed with information from our recent demographic survey proving the value of the Paulick Report – is going to be a great asset as we continue to improve our services to readers and advertisers and grow the company.”
“Building the Paulick Report over the last four and a half years has been the most rewarding experience of my professional life,” said Cummings. “I'm confident that Emily will pick up where I left off and grow our business well beyond what I was capable of and ultimately that should be the goal of any outgoing executive.”
Alberti, who lives in Lexington with husband Pete and their two spirited boys, Grady (4) and Devin (1), begins on Jan. 2.
She can be reached at [email protected]
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