Blame to Take Over Breeders’ Cup Twitter Account on #StallionSaturday

by | 01.15.2015 | 11:25pm
Blame, winner of the 2010 Breeders' Cup Classic over Kenyatta, "takes over" the Breeders' Cup Twitter account on Saturday

Haven't you always wanted to ask 2010 Breeders' Cup Classic winner Blame if maybe he felt just a little bit guilty for handing the popular mare Zenyatta the first and only defeat of her 20-race career?

Well, now's your chance.

The 2010 older male champion and current Claiborne Farm stallion – or at least some humans who are very close to him – will be “taking over” the Breeders' Cup Twitter account (@BreedersCup) all day Saturday, giving horsemen and fans an opportunity to learn about life in the breeding shed at the Hancock family's Paris, Ky. It also gives the racing public a chance to interact with Blame and his two-legged friends at Claiborne.

It's the first of five consecutive Twitter takeovers by Breeders' Cup winners and current residents of Kentucky breeding farms that are marketing partners of the Breeders' Cup. Blame will be followed by WinStar Farm's 2011 Classic winner Drosselmeyer on Jan. 24, Three Chimneys Farm's 2011 Dirt Mile winner Caleb's Posse on Jan. 31, Ashford Stud's 2013 Turf winner Magician on Feb. 7 and A.P. Indy, the grand old man of Lane's End who won the 1992 Classic, on Feb. 14.

Use the Twitter hashtag #StallionSaturday or follow @breederscup to see what all of these Breeders' Cup champions have to say.

Twitter takeovers have been very popular in the sports and entertainment world. Basketball legend Michael Jordan's #MJTakeover of the Charlotte Hornets Twitter account last fall was a resounding success, letting fans go behind the scenes of an NBA team. Likewise, baseball announcing icon Vin Scully, who broadcast World Series games more than 60 years ago, crafted some 140-character gems of wisdom for the Los Angeles Dodgers Twitter account in a very popular takeover last spring.

Look for the hashtag #StallionSaturday over the next five weeks on the Breeders' Cup Twitter account (@BreedersCup)

Look for #StallionSaturday over the next five weeks on the Breeders' Cup Twitter account (@BreedersCup)

“It seemed like a natural,” said Peter Rotondo, vice president of media and entertainment for Breeders' Cup. “Other sports teams and other brands are doing this kind of thing. Breeding season is just around the corner and it gives a chance for farms to promote their stallions and for the public to learn more about these horses and their daily lives.”

Rotondo confessed that the horses really aren't tapping on iPhones with their hooves.

“We sent the farms a questionnaire to fill out,” he said. “We wanted to know the personality of the horse. What is he like around the barn? Does he have a nickname? What's his daily schedule during the breeding season? They filled out the forms and we'll be helping them craft the Tweets collaboratively.”

The farms responded enthusiastically, Rotondo said.

“They are really into it,” he said. “They've given us all types of information – including photos and videos – to make this fun. Engaging with the farms has been a cool experience.”

The #StallionSaturday takeover of the @BreedersCup Twitter account begins about 10 a.m. ET and will go through the day leading up to Saturday night's Eclipse Awards. Twitter followers are encouraged to send in questions or comments using the #StallionSaturday hashtag.

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