‘Day at the Races’ lures more than 5,000 fans to the track

by | 07.28.2011 | 12:17pm

Press Release, the official online wagering service of Churchill Downs Incorporated and the Kentucky Derby and Kentucky Oaks, is bringing thousands of racing fans to U.S. racetracks to enjoy live racing through its “Day at the Races” program for customers.
The promotion, which has conducted 20 times since March 2009 with several tracks around the country, invites account holders to attend specially designated live racing events at participating racetracks. partners with the host tracks to provide complimentary premium seating, food and beverages, expert handicapping advice and race analysis—including free Brisnet handicapping information—and special drawings and giveaways for premium items, such as Kentucky Derby and Kentucky Oaks tickets.

To date, has brought more than 5,000 customers and their guests to the races. Tracks participating in the program include (in alphabetical order) Arlington Park, Calder Casino & Race Course, Churchill Downs Racetrack, Del Mar Thoroughbred Club, Ellis Park, Fair Grounds Race Course & Slots, Hollywood Park, Keeneland Racecourse and Monmouth Park. has also partnered with the Breeders' Cup World Championships to bring players to Breeders' Cup events in 2009 and 2010. will host its 21st “Day at the Races” event at Emerald Downs in Auburn, Wash., on Saturday, July 30.
“Many of our customers enjoy the convenience of wagering through their accounts any time and anywhere with their computers, tablet devices and mobile phones,” Vice President of Marketing Jeremy Clemons said. “We also know that one of the best ways to create life-long horse racing fans is to get them to the track to personally experience the magic of live horse racing. The 'Day at the Races' program offers the best of both worlds, bringing avid racing fans to tracks in their region to fully participate in the on-track experience. Our partner tracks have embraced this program, and help our customers make the most of each visit.”
“We were very pleased when came to us with the idea of bringing their local customers to the races,” Emerald Downs Marketing Director Adrian Buchan said. “As an industry, we all need to do our part to keep our customers engaged in the sport. And for horse racing fans, nothing beats a day at the races. We're pleased to know that truly values the live racing experience and its importance in building and keeping an active fan base.”
“Advance-deposit wagering companies serve an important role in our industry by providing a valuable service to our customers and by engaging them to participate in our sport both at the track and at home,” said Keeneland President and Chief Executive Officer Nick Nicholson. Keeneland Racecourse in Lexington was one of the first tracks to participate in the promotion and has hosted players for a day at the races every April since the program's inception in 2009.

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