Ed Seigenfeld, former executive vice president of Triple Crown Productions, died Sept. 16 in Louisville, Ky., following a brief illness. He was 78.
According to the Blood-Horse, Seigenfeld was head of Triple Crown Productions from 1991 until 2009, when the organization was dissolved. Triple Crown Productions had been formed after the connections of 1985 Kentucky Derby winner Spend a Buck decided to skip the Preakness and pursue a $2 million bonus connected to the G3 Jersey Derby. Track executives were concerned that the Triple Crown had ‘lost its luster'.
Seigenfeld worked in public relations for United Artists before working nine years (1981-90) as vice president of marketing at the New York Racing Association. From there, he was hired by Triple Crown Productions.
Read more in the Blood-Horse
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