Tabcorp's US subsidiary Sky Racing World (SRW) has secured the rights to South African racing for the American market after an agreement was signed with Phumelela Gaming and Leisure this week.
SRW will market and distribute South Africa racing 7 days per week throughout the Americas and Caribbean.
Sky Racing World's Chief Executive Officer, David Haslett is thrilled with the announcement.
Sky Racing World is now responsible for the distribution of racing from four countries around the globe into the Americas.
“We're proud Phumelela has chosen Sky Racing World to deliver its racing product to the Americas as we continue to build our offer,” Mr Haslett said.
“We announced Singapore as a partner just two weeks ago and with South Africa joining in August timing will be perfect leading into the South African Spring/Summer racing season. We've also seen strong growth in interest for New Zealand racing since we established our US operation.”
SRW's partnership with Africa's largest betting company, Phumelela extends beyond this latest agreement as parent body Tabcorp and Phumelela are joint venture partners in the global tote gateway, Premier Gateway International (PGI).
Sky Racing World is a wholly owned subsidiary of Tabcorp. SRW distributes live International racing to wagering operators throughout the Americas seven days a week. Over 425 wagering locations throughout the Americas currently receive racing from SRW.
Sky Racing World markets and distributes International racing in the Americas and the establishment of SRW in 2011 allowed Tabcorp to take the reins in distributing some of the best global racing to that market.
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