Keeneland is at the forefront of fan education and this fall will introduce new programming targeting the intermediate fan that further enhances the track's BETology efforts.
Among the new programs are Pop-Up BETology, with Keeneland's famed BETologists going directly to the fans via a “BET Mobile” golf cart that will invade The Hill tailgate area and parking lots to offer quick BETology sessions. Each race day, Keeneland will present organized short-form BETology 101 and 201 level seminars at 12:05 p.m. and 12:20 p.m, respectively, at Wagering Central. Topics for the beginner or intermediate fan include “The Vocabulary of Betting” and “Understanding Odds”.
Keeneland and Daily Racing Form have collaborated on programming and more advanced materials that target the intermediate bettor. The partnership includes Saturday 201 sessions with a “Play Like a Player” segment about how to read a Form, understand Beyer Speed Figures and more. In addition, Keeneland and the Form have developed materials to guide conversations with BETologists about how to use more advanced handicapping tools.
You can also plug into Keeneland.com and Keeneland's social media platforms to keep pace with all the racing action and special events fun. Follow Keeneland on Facebook @Keeneland, Instagram @Keeneland and Twitter @KeenelandRacing and @BetKeeneland. Bet from anywhere via your phone with the Keeneland Select app.
Returning this fall is the popular @BetKeeneland on Twitter, an interactive handle that provides horseplayers with real-time handicapping tips and insights while benefiting the Thoroughbred Aftercare Alliance (TAA) through its Handicapper of the Day Series. Guest handicappers slated for this fall include Britney Eurton, TVG reporter and part of the NBC Sports Triple Crown broadcast team; Gabby Gaudet, on-air racing analyst for the New York Racing Association and its Fox Sports telecasts; Scott Hazelton, on-air host and reporter for TVG; Richard Migliore, retired jockey and racing and workout analyst for XBTV; Jeff Siegel, noted Southern California handicapper and analyst/on-air host for XBTV; and Steve Sherack, senior editor of Thoroughbred Daily News.
The free Keeneland Race Day App offers a number of options to make your race day more memorable. Among the features available at your fingertips: live streaming of Keeneland races and race replays; entries and results; Expert Picks; special events information and a GPS-enabled interactive map of Keeneland. A Bet Simulator shows you each step in placing a wager, calculating the cost of a bet and projected simple will-pays. App users may also receive exclusive access to daily promotions, contests and giveaways.
Return of popular Pick Fours and Pick Fives
Each race day, Keeneland offers a daily Pick 6 in addition to its early and late Pick Fours and Pick Fives. Highlighting the Fall Meet schedule are a number of Pick Fours and Pick Fives with guaranteed pools:
· $200,000-guaranteed Friday Pick Four Presented by TVG (Fridays, Oct. 5, 12, 19).
· $350,000-guaranteed All-Stakes Pick Four Presented by TVG on Saturday, Oct. 6, on races 7-10: Thoroughbred Club of America, First Lady, Claiborne Breeders' Futurity and Shadwell Turf Mile.
· $250,000-guaranteed All-Stakes Pick Five Presented by TVG on Saturday, Oct. 6, on races 6-10: Woodford Presented by Keeneland Select, Thoroughbred Club of America, First Lady, Claiborne Breeders' Futurity and Shadwell Turf Mile.
· $350,000-guaranteed Pick Four Presented by TVG (Saturday, Oct. 13 and 20).
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