Keeneland, Daily Racing Form Work To Enhance Fan Education

by | 10.02.2018 | 6:34pm

Keeneland announced today new fan education programming for beginner- and intermediate-level fans with the launch of BETology 101 and 201 sessions as well as expanded outreach to patrons across the grounds during the 2018 Fall Meet, to be held Oct. 5-27.

“These initiatives build on our signature BETology program to provide short-form betting content to the thousands of enthusiastic fans who visit Keeneland each day,” Keeneland Chief Marketing Officer Christa Marrillia said. “True to its founding mission, Keeneland is committed to investing in the growth and development of the sport of racing, and we believe our new offerings can help us engage these fans responsibly and create lifelong fans of the sport.”

BETology 101 and 201 at Wagering Central on the first-floor Grandstand will offer short-form educational sessions for beginning handicappers at 12:05 p.m. ET and intermediate handicappers at 12:20 p.m. with content varying daily. Topics for the beginner will include “The Vocabulary of Betting” and “Understanding Odds,” while intermediate fans will benefit from such topics as “The Art of Configuring a Ticket” or “Play Like a Player” sessions on Saturdays that teach fans how to handicap with Daily Racing Form.

Starting with the Fall Meet, BETologists also will have new education materials designed in collaboration with Daily Racing Form to appeal to the intermediate bettor, including instruction on how to read and understand past performances in the Form and how to use key indicators to guide a betting strategy.

“Daily Racing Form is thrilled to partner with Keeneland's outstanding player development program,” said Don Ryan, Chief Executive Officer of Daily Racing Form. “Keeneland has invested time and resources with their BETologists to educate casual fans and has expanded their efforts to get Daily Racing Form's industry-leading products into the hands of more players. We look forward to seeing these initiatives roll out and engaging fans throughout the Fall Meet.”

Keeneland's new fan education efforts will travel across Keeneland as Pop-Up BETology will send BETologists to do betting demonstrations among large tailgating groups and highly congregated areas on the campus.

BETologists also will roam The Hill and parking lots in a specially branded BETmobile golf cart. In select dining areas at the track, large groups will have the option to Book a BETologist for their table during the race day to teach betting basics, offer selections and provide additional wagering information.

Click here for more information about wagering at Keeneland.

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