Technology has changed the face of the veterinary world. Clients associate a vet utilizing the newest advances in technology as being cutting-edge and committed to the highest standard of equine care. As such, utilizing technology can be seen as a form of marketing for practitioners and their teams.
However, not all technology is good for every horse and every case. While there is a seemingly endless array of technological advancements, devices, tools and programs that practitioners can incorporate into their protocols and practices, veterinarians should be mindful of whether they can recoup the cost of the investment in such technologies and if they are the best approach for their core client base.
On the positive side, utilizing new technologies can help veterinarians, and thus their clients, save money (or save time, which can often also translate into savings). Utilizing new software, apps and computer programs also allows seamless and fast sharing of information between consulting practitioners, clients and others.
The advancements in technology, such as the use of smartphones, texting and email, have played a major role in the speed with which practitioners do business and respond in emergency situations. While most would agree this is a definite benefit, some also note that it has created issues with regard to invasion of privacy, as often clients will contact them with non-emergency communications outside of normal business hours.
Using the latest in technology, however, doesn't always translate into the most efficient use of time, especially when that technology fails. Practices that depend heavily on technology systems are virtually paralyzed if that system fails or crashes. Furthermore, software programs and other forms of tech often need to be upgraded as bugs and issues are found by users. Failing to upgrade can create unforeseen problems for practices, and often upgrades over time necessitate investing in new computer systems.
In addition to software, mobile working and communications devices, other forms of technology being utilized in practices across the country include digital radiography, computed radiography, ultrasound, MRI and more.
Read more at Veterinary Practice News.
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