MyRacehorse Pledges $1 Of Every Microshare Sale To Thoroughbred Aftercare Alliance

by | 10.09.2018 | 4:03pm

MyRacehorse, an investment platform that allows individuals to purchase micro shares of Thoroughbred racehorses, will pledge $1 to the Thoroughbred Aftercare Alliance for each micro share sold in its marketplace.

MyRacehorse is the first of its kind experiential investment platform allowing fans the opportunity to purchase an equity stake in a racehorse for as little as $100 using the MyRacehorse app or website. All investments are securities compliant and entitle the investor to an equity position in a racehorse but also provide access to exclusive ownership content and experiences including barn tours, updates directly from the trainer, and exclusive race day events. MyRacehorse is only offered to California residents who are 18 and older at this time.

“There was never a doubt that our business would be involved in the aftercare of Thoroughbreds, it is too important to every one of us involved, the only question was how. After meeting with the team at the TAA and better understanding their role in the aftercare of Thoroughbreds, we knew we found a perfect fit,” MyRacehorse co-founder Michael Behrens said. “For every investment made on our racehorse ownership platform we will be making a donation to the TAA and feel extremely confident those dollars will be fully maximized under the TAA's stewardship.”

“The TAA is thrilled to be the beneficiary of MyRacehorse, and we are happy to see new owners make aftercare a priority,” TAA president John Phillips said. “Not only will these funds help support the TAA network of 64 accredited organizations in North America, but this pledge will help educate new members about the importance of accredited Thoroughbred aftercare.”

About MyRacehorse

By combining technology, crowdfunding, and event management, Experiential Squared delivers equity-based investments in sports. MyRacehorse is the first product launched by Experiential Squared. The MyRacehorse app is an experiential investment platform, allowing users to browse opportunities and complete investments online. Exclusive ownership content is then delivered via the app to the new owner including updates, assessment, and financials.

Based in Claremont, the company was co-founded in 2017 by Michael Behrens and David Kandasamy. Behrens is a marketing and advertising executive who has developed and executed large direct to consumer marketing strategies for a number of companies from start-ups to the Fortune 500. Most recently he served as the CMO of Casper, one of the fastest growing ecommerce companies of all time. Kandasamy is an entrepreneur and technology executive who pioneered the search marketing agency world by co-founding SearchRev., one of the first technology platforms. In addition, he served as a product development executive at Netscape, AOL, and Yahoo. For more information contact [email protected], phone (888) 697-2234, or visit

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