Author and horse enthusiast PJ O'Dwyer has always given 10 percent of the proceeds from her book sales to equine charities, but beginning the week of July 13, she'll do even more: O'Dwyer's “Horse Rescue Tales” blog will highlight an equine charity and one of its horses in need of a loving home.
Utilizing social media, including Facebook and Twitter, O'Dwyer will make a bigger impact, raising awareness of the equine charity, its mission and the horses in its care. A new rescue will be featured each week and the O'Dwyer's campaign will run for one year.
O'Dwyer is also offering specials, competitions and a variety of equine jewelry on her site. The more items purchased during the week, the more money is raised for the charity.
Purchase O'Dwyers books here.
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