We've reached that week of the year when the popular boutique summer meets on each coast kick into gear. Are Del Mar and Saratoga still reaching the right audiences?
In this edition of The Friday Show, Scott Jagow and Ray Paulick discuss the latest approaches to targeting on-track fans and what that means for the future of marketing in the world of Thoroughbred racing. Plus, where might these efforts be headed in the long run?
Watch below and share your thoughts.
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