The Cost of Free Admission?
In a recent blog posting for Parimutuel, Inc.’s website, Dave Allen wrote about the discovery and subsequent ‘bust’ of an illegal racetrack outside of Phoenix by Arizona officials.
The fact that unregulated match races were being held didn’t surprise Allen; the fact that people were willingly paying $10 admission did.
In a time where many racetracks are attempting to lure customers in with not only free parking, giveaways, and free admission, Allen wonders if we’ve mistakenly devalued horse racing as a result.
“Conventional wisdom says that as the price of admission goes up, the attendance at the racetrack is going to go down. But is that really true? If it was true, then that bush track out in Arizona should have been empty for charging an admission price that is twice as much as the entrance fee to get into Del Mar, Saratoga, or Keeneland,” Allen says.