Luckity: Churchill Downs unveils new online gambling site

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In an attempt to attract a broader gambling audience, Churchill Downs unveiled a new online gambling site, Luckity.com, on Monday. Officials are hoping the new site will attract customers who enjoy gambling, even if they are not necessarily fans of horse racing.

The site allows gamblers to bet their lucky number or have the game choose one for them. From there, the game chooses horses running live somewhere around the world which determine a winning bet. The players can see the location of the race and the names and odds of the horses if they want — though not the video.

The online game is legal since it takes advantage of the federal law that allows interstate gambling on horse racing.

Ted Gay, president of Churchill Downs’ new Interactive subsidiary told the Louisville Courier-Journal that the target demographic for Luckity is “women over 35 who enjoy slots, the lottery, and social networking games.” Gay also added that the target customer would be more likely to attend night racing and bet on ‘their favorite names or jockeys.’

» Read more at Courier-Journal
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  • David

    Then
    why isn’t it a lottery?

     

    “But he said horse owners and true horse
    bettors stand to see bigger purses and payouts as more money goes into the
    betting pool”  Yes, about like reducing
    the (federal) deficit with tax breaks.

     

    Understand this is exercise in advising shareholders
    their tax dollare are at work, but this thing can’t be anthing more than a
    placeholder for video poker, can it?  LOL.

    • John Greathouse

      david
      are you foolish to believe that we can tax our way to prosperity instead of paying a wage to a person that then pays taxes
      your politics are the kind that have gotten this country into the mess its in

      • David

        Really don’t know what you’re talking about.

  • David

    Then
    why isn’t it a lottery?

     

    “But he said horse owners and true horse
    bettors stand to see bigger purses and payouts as more money goes into the
    betting pool”  Yes, about like reducing
    the (federal) deficit with tax breaks.

     

    Understand this is exercise in advising shareholders
    their tax dollare are at work, but this thing can’t be anthing more than a
    placeholder for video poker, can it?  LOL.

  • Harvey10

    Just like in Texas with their ADW, where Churchill are suing the state rather than follow the law, this product looks very dubious legally. If it’s a lottery then it should be licensed as such, if a horseracing bet then where is the skill element? Oh, and the federal law allowing gambling under the interstate horseracing act does not apply to international racing. If it ends up being allowed, then terrific as it will mean money for horsemen and purses through the rev splits. I am assuming the right shares are being paid to the right people.

  • Harvey10

    Just like in Texas with their ADW, where Churchill are suing the state rather than follow the law, this product looks very dubious legally. If it’s a lottery then it should be licensed as such, if a horseracing bet then where is the skill element? Oh, and the federal law allowing gambling under the interstate horseracing act does not apply to international racing. If it ends up being allowed, then terrific as it will mean money for horsemen and purses through the rev splits. I am assuming the right shares are being paid to the right people.

  • John Greathouse

    david
    are you foolish to believe that we can tax our way to prosperity instead of paying a wage to a person that then pays taxes
    your politics are the kind that have gotten this country into the mess its in

  • David

    Really don’t know what you’re talking about.

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