Georgia: ‘Macho’ Ad Campaign Hopes to Bring Racing to State
The Georgia Horse Racing Coalition has launched a new billboard advertising campaign in its effort to bring pari-mutuel wagering to the state.
Several billboards, which feature multiple stakes winner Mucho Macho Man, have been placed around metro Atlanta in an effort by the Coalition to get a horse racing referendum placed on the ballot for voters.
Sponsors of the advertising campaign believe the billboards will be seen by more than a million people each day.
A statewide lottery was approved by Georgia voters 20 years ago. Since that time, attempts to expand gambling to include horse racing, have failed.
Georgia native Dean Reeves, the owner of Mucho Macho Man, is a strong supporter of the horse racing referendum.
“We need the jobs. We need the industry and the state needs the money to help the HOPE scholarship and it’s a lot of positives to it,” Reeves told Fox Atlanta.