Georgia: ‘Macho’ Ad Campaign Hopes to Bring Racing to State

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Georgia Horse Racing Campaign Billboard Georgia Horse Racing Campaign Billboard

The Georgia Horse Racing Coalition has launched a new billboard advertising campaign in its effort to bring pari-mutuel wagering to the state.

Several billboards, which feature multiple stakes winner Mucho Macho Man, have been placed around metro Atlanta in an effort by the Coalition to get a horse racing referendum placed on the ballot for voters.

Sponsors of the advertising campaign believe the billboards will be seen by more than a million people each day.

A statewide lottery was approved by Georgia voters 20 years ago. Since that time, attempts to expand gambling to include horse racing, have failed.


Georgia native Dean Reeves, the owner of Mucho Macho Man, is a strong supporter of the horse racing referendum.

“We need the jobs. We need the industry and the state needs the money to help the HOPE scholarship and it’s a lot of positives to it,” Reeves told Fox Atlanta.

Read more at Fox Atlanta

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  • Conni

    My mother & father lived in Forest Park Ga. many years ago. My family was at Keystone Race Track when we heard the news that it looked like racing was coming to Ga. A plot of land off I-75 between Atlanta and Forest Park was said to be the spot. I was so excited I called my folks and told them to keep the house down there we were coming., Needless to say we were all bitterly disappointed. What a great place it would be for winter racing,.

  • Ida Lee

    The GA education lottery is working really well. It has paid for the college education of some very bright and worthy family members. So I’m sure this would be a plus for everyone concerned, And may I add that the beautiful and extremely talented Mr. Mucho Macho Man is the perfect model for their ad.

  • Glimmerglass

    Considering GA doesn’t have any existing TB tracks, but they do have the annual Atlanta Steeplechase they should look at taking smaller steps.

    Case in point Virginia and how the No. VA horsemen are using this year a state code allowing for ‘pari-mutuel gambling at single-day charity events’ which fits perfectly the steeplechasing meets. It is a win win for all: money for the state, horsemen, the host charity and the fans.

    From there these backers of the GA legislation will have a better idea of how much appetite there is in Georgia for a larger scale wagering and a dedicated track.

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