While news items about the ever-impending death of horse racing grow in popularity, David Hill writes for The Classical that the sport is simply going through a transformation.
Hill, who is part of the NTRA's America's Best Racing initiative, notes that at least one of the articles dismissing racing's attempt at raking in new fans failed to deliver the whole story, having not checked in on the statistics of the ABR campaign at year's end.
Hill notes that the ability to watch racing at home should naturally result in lower on-site attendance, and the growing ability to wager online should be expected to reduce on-track handle. Furthermore, the overwhelming competition for Americans' attention clearly impacts television viewership.
None of this is enough to convince Hill that horse racing is about to flicker out—especially when its big days are still capable of drawing people in and bringing them back for more.
“The sport has suffered unnecessary and regrettable scandals and controversies, and there are still problems to solve,” Hill wrote. “But at the highest levels of the sport, people are watching. People are cheering. People are gambling.“
Read more at The Classical
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