Crossing the Line? Ad for French Betting Company Draws Ire

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A new television commercial from French horse racing bet-taker, PMU, is stirring up plenty of controversy, especially with Americans.

The spot, which is played for laughs, reimagines the assassination of John F. Kennedy as the fault of a bumbling cop who bets his colleague he can twirl his gun like a cowboy.  Guess what happens next?  At the end of the commercial, PMU’s new tagline, ‘You like to bet?’ pops up before the ad fades to black.

Not surprisingly, the commercial has drawn ire from around the globe saying it’s in poor taste.

We’ll let you be the judge.

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  • Barry Irwin

    This is a hanging offense for the producer of the commercial

    • G. Rarick

      Couldn’t agree more, Barry. Talk about not understanding your target market! I will wager you that not one American was consulted or involved in the conception of this ad, which was their first and biggest mistake.

      • G. Rarick

        Christ, I take it back. Apparently the ads are designed for the FRENCH market! Who knew? I guess they’re going after young people, who think the English is cool (and clearly have no emotional/historical connection to Kennedy or the Titanic, the other event an ad targets). Still very tasteless.

  • 4Bellwether666

    The sky is the limit when it comes to $$$…Humans can be so pathetic…

  • Tinky

    Looking forward to the texting-while-flying 9/11 follow-up.

  • John G. Veitch Saratoga Spring

    Really in bad taste. There is NOTHING funny in making light of that tragic day.

  • Bob

    PMU is not a bookmaker. It’s the French tote system.

  • 14151617

    Well we know what the French think of us I guess.
    The more humans I am exposed to the more I like my dogs and horse.

    • Mimi Hunter

      You just figured that out? I’ve been there for 30 years or so. Welcome to the club. :-) :-D

  • fedup

    Can’t wait to hear the NRA’s take on this obscenity!

  • kyle

    It’s not unfunny. It’s been 50 years. In 1964 you couldn’t make fun of Franz Ferdinand’s assassination?

  • Richard C

    “This is a new angle worthy of several books.” — JFK Assassination Conspiracy Theorist

  • Dobeplayer

    Well, I guess if you buy the argument that negative attention is still attention, I suppose the advertising agency behind this is pleased with themselves. But I can’t think that this ad did anything to advance PMU. It is beyond bad taste. Shame on everyone involved.

  • greg

    I am very seldom offended by anything, I understand sarcastic humor, BUT this was offensive on every level

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