Breeders’ Cup or Bust Announces Daily Racing Form as Title Sponsor
Daily Racing Form is teaming up with the Paulick Report as title sponsor of the fourth annual Breeders’ Cup or Bust, a fundraising drive that Paulick Report founders Ray Paulick and Brad Cummings launched in 2009 in partnership with Breeders’ Cup Charities. To date, Breeders’ Cup or Bust has raised nearly $250,000 for the Permanently Disabled Jockeys Fund, The V Foundation for Cancer Research, and Thoroughbred Charities of America. Children Mending Hearts will be an additional recipient of Breeders’ Cup Charities fundraising in 2012, replacing The V Foundation.
Paulick and Cummings will be joined this year by their website’s editor-in-chief Scott Jagow on a cross-country drive with stops at several racetracks and points of interest to the racing industry as Cummings tunes up to sing the National Anthem at opening day of the two-day World Thoroughbred Championships at Santa Anita Nov. 2-3.
As title sponsor, Daily Racing Form will be utilizing its vast resources including www.DRF.com, DRF Bets and its daily newspaper distributed at racetracks around the country to promote the fundraiser. Tie-ins with each participating track will be announced at a later date.
“Daily Racing Form has enormous reach throughout the racing industry, and the promotional and advertising support they are providing will help bring even greater attention and, we hope, additional financial support for these very worthwhile charities,” said Brad Cummings. “I really appreciate Daily Racing Form reaching out to us in this spirit of cooperation.”
“We are honored to support an industry event with a proven track record that benefits so many worthy causes, both human and equine,” said John J. Hartig, CEO, Daily Racing Form. “Our goal is to help the Paulick Report reach record-setting fundraising levels this year and we applaud their efforts in driving this important initiative.
“My first racing industry job was at Daily Racing Form in Los Angeles over 30 years ago,” said Ray Paulick. “A lot has changed since then, but one thing that hasn’t is the Form’s vital role in our game. It means a great deal to have their support as we get set to embark on another Breeders’ Cup or Bust fund-drive and raise money through Breeders’ Cup Charities for the Permanently Disabled Jockeys Fund, Thoroughbred Charities of America, and Children Mending Hearts.”
The Breeders’ Cup or Bust tour begins at Keeneland Racecourse in Lexington, Ky. Fans can follow the action at www.paulickreport.com and make donations at www.breederscup.com/BCorBust.
ABOUT Paulick Report
Founded in the summer of 2008, the Paulick Report has quickly become the U.S. Thoroughbred industry’s leading independent online news source. With industry authority Ray Paulick at the helm, the Paulick Report has become an influential leader in news and opinion on issues affecting horsemen, horse racing professionals, horseplayers and passionate fans. The Paulick Report’s site traffic has grown by nearly 100% each year in business and currently boasts an annual readership of nearly 700,000 unique visitors. To learn more about the Paulick Report, visit www.paulickreport.com.
ABOUT Daily Racing Form
Daily Racing Form, “America’s Turf Authority since 1894″ for Thoroughbred racing horseplayers and professionals throughout North America, is the Thoroughbred industry’s dominant multi-channel media company. Launched in 1894, Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 30 daily editions, 364 days a year. Its companion website, www.DRF.com is the most heavily-trafficked horseracing destination, providing players with the most extensive news coverage in racing, interactive past performances, exclusive handicapping tools and access to DRFBets™, America’s fastest growing online and mobile wagering platform. Additionally, Daily Racing Form publishes Harness Eye, the daily newspaper and digital content for Standardbred racing since 1964, offering news, handicapping products, and online wagering functionality specifically for Harness players.