The Breeders’ Cup Forum: Naohiro Goda on Japanese Buyers

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Naohiro Goda operates Regent Co. Ltd, a racing data and information company in Japan. He is well-known throughout the world for his knowledge of international racing and breeding and is a popular television racing commentator and writer in Japan. He acts as a liaison for numerous auction companies in the United States and abroad, promoting sales to Japanese buyers, who have been much more active in the United States this year than in the recent past.


Why has there been an increase in Japanese participation at American sales of 2-year-olds in training this year?
There are two factors. First of all, thanks is due to two American-bred horses, Suni and Testa Matta. Suni is the winner of the G1/JBC Sprint last autumn and Testa Matta is the winner of the G1/February Stakes last month. Both of them were bought at the Barretts March Sale. Suni cost only $120,000 and Testa Matta was only $60,000. Japanese owners are now convinced again that 2-year-old sales in the U.S.A. are the place to find ready-to-run horses for a reasonable price.

The second factor is the exchange rate. Although I cannot explain the reason logically, the Japanese yen has been strong against the U.S. dollar. While it cost more than 120 yen some years ago, the dollar was less than 80 yen earlier this year. It looks very attractive now to buy in the U.S.A.

Are there any sales of this type in Japan?
Yes, there are several 2-year-old in training sales in Japan.

The 2-year-old sale with the strongest market is the Chiba Thoroughbred Sale at Funabashi Racecourse in mid-May.  Teruya Yoshida of Shadai Farm is supporting this sale and sells 20 or more lots there every year. Funabashi Racecourse is within a one-hour drive from the city center of Tokyo. The easy access from Tokyo is a big advantage to attract owners based at Tokyo. There are some 2-year-old sales in Hokkaido conducted in spring time as well.

The Japan Racing Horse Association auction for foals and yearlings has become a major sale each summer. Are there plans to expand to the 2-year-olds in training market?
No, JRHA does not have any intention to organize 2-year-old sale, though JRHA intends to expand the yearling session.

What are the economics of purchasing a 2-year-old in training here?

Japanese need to pay an import tax of 3.4 million yen per horse (about $41,000), regardless the value of the horse, when they import horses from all over the world for racing purposes. While the shipping depends on how many horses are shipped together, it costs roughly 2.5 million yen per horse ($30,000). Hence, Japanese who buy a 2-year-old in the U.S.A. must be prepared to pay at least 6 million yen (over $71,000) to race them in Japan, in addition to the purchase price. To be frank, it is a big amount.

Japan and U.S.A. have already discussed the Trans Pacific Partnership (TTP). If both Japan and U.S.A. agree to join the TPP, the import tax will disappear.  Then, I do believe, many more American-bred horses will be imported to Japan for racing purposes.

Who are some of the most successful Japanese runners to have come out of American 2-year-old sales?
In addition to Suni and Testa Matta, whom I mentioned earlier, I must not forget to note Kurofune, who was bought at the Fasig-Tipton Florida sale in 2000.  Kurofune won G1/NHK Mile Cup and G1/Japan Cup Dirt, and earned more than 370 million Japanese yen ($4.5 million). Kurofune is now successful as a stallion standing at Shadai Stallion Station.

The average distance of a Japanese race is longer than American races. Are Japanese buyers concerned the horses at 2-year-old in training sales may not have the desired stamina?

Yes, that is the reason Japanese buyers, who were very, very active at 2-year-old sales in U.S.A. in the mid 1990s, became not so active since the late ‘90s and 2000s. While American-bred runners tend to have good speed and are precocious, they do not have stamina and do not improve after the spring of their 3-year-old season.  Many of them preferred a dirt track. However, Suni and Testa Matta changed some of that belief as both of them have run very well as they get older.

As a principle, the buyers who attend 2-year-old sales in the U.S.A. do not dream of winning 3-year-old classic races, as they understand American-bred horses from 2-year-old sales do not stay and do not act on grass. On the other hand, Japanese expect to find horses who have good speed and are ready-to-run.   

How soon will they run in Japan?
The horses imported to Japan from foreign countries must have quarantine period at an isolated facility in Japan for 10 days for their first quarantine. Then they spend a second quarantine for three months.  The horses cannot begin to race prior to completing this three-months second quarantine.

It means, for example, we must wait until the middle of August to see a horse bought in the U.S.A. in March to make its debut.

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  • Satch

    Nice article, Ray.  The information about costs associated with importing a horse into Japan and the perception about American-bred horses was gold.  Thanks.

  • Satch

    Nice article, Ray.  The information about costs associated with importing a horse into Japan and the perception about American-bred horses was gold.  Thanks.

  • Barry Irwin

    Thanks Ray. Well done.

    Can you imagine the screaming from American buyers if we faced a similar tax  and import structure here in the U. S. It could lead to the formation of an equine Tea Party!

  • Barry Irwin

    Thanks Ray. Well done.

    Can you imagine the screaming from American buyers if we faced a similar tax  and import structure here in the U. S. It could lead to the formation of an equine Tea Party!

  • Tallstar2006

    Ray – Great article – How can we get our lobbist and people in congress to get this T.P.P. thing going?

  • Tallstar2006

    Ray – Great article – How can we get our lobbist and people in congress to get this T.P.P. thing going?

  • JC

    I realize that people buy and people sell and a lot of sales are not conditional, but I sadly wonder how many American-bred or -sold horses have ended up in Japanese slaughterhouses.  :-/  

    • CarrieBrogden

      way less than Hong Kong or Korea… It is probably very typical of what happens here in the US.  With the US hunter/jumper riding horse population shifting far away from the hot blooded tbs to the more amiable warmbloods, more of our thoroughbreds will find it a lot harder to get homes.

    • Sinking Ship

      They are really quick to send them to slaughter … if you do a little research, only a very small percentage are kept for breeding purposes.

      • RayPaulick

        Anyone who has visited Japan understands there is very limited space for horses, and it would be virtually impossible, even if there were enough funds, to care for all retired horses within that country. The Japanese culture is different than ours in many ways, and I have a strong opinion that we do not have the right to impose our beliefs on other countries, so long as they do not violate international law as regards to human rights.

        This Q&A is not about slaughter.

        • SteveG

          Couldn’t agree with you more on that one, Ray.

        • http://www.facebook.com/christine.peniaranda Christine Peniaranda

          right. we shouldn’t impose our beliefs on them, but we don’t have to sell our precious horses to them either. of course the almighty dollar rules.

          • Nucky Thompson

            Hey Christine , your post has been on the front page of the Paulick Report for two days now . Congratulations . What’s the secret? 

        • JC

           Well, in that case my belief would be that I wouldn’t sell them any of my horses.  And they don’t have to keep retirees of ours, people here and there could share the costs of sending the horses back to America when retired or pensioned, if they can make the trip.  As long as people keep the “bargain”, I believe Silver Charm and Charismatic have arrangements like that.  Sometimes it’s good to be interested in things other than solely profit; at least in one case, thank you for your fine example, Arthur Hancock(Gato Del Sol, although I believe he came back from Europe and not Japan). 

          We’re not much better, but there are a lot of rescue organizations here that are trying.  I realize Japan is an overcrowded country, but there’s at least one good reason that, when Japanese racing comes on the TV, I turn it off. 

          It is said that societies are judged by how they treat their children and elderly; one could easily add their animals to that statement.  But of course, “horse rights” don’t matter in a country in which they are dinner. And I will never agree with racehorses for consumption, regardless of the country in which they retire.  

          • Rachel

            JC: I think the quote you’re looking for is from Ghandi: “The greatness of a nation and its moral progress can be judged by the way its animals are treated.” –Ghandi

             I honestly did not know this was still common practice…dumb, dumb me.

          • JC

             Rachel, thank you for the beautiful quote from Gandhi–I have seen that before but other philosophers have discussed that statement, too, in general terms and applied it to “human care” as well.  Hence why I paraphrased.  :-) 

          • Lory Phillips

            there is no such animal as horse rights or ani,al rights PETA is not about proper care or love of animals they are convinced that any animal should not be owned,used or have contact with humans . in Petas perfect world there would be few amimals of any kind including the 2 legged ones except for their sect that is.
            to many cultures older than our own there is no reason not to eat horsemeat .in our own culture the myth of the old west and horses in it is far from the truth.The closest view we tend to have is of Custer’s men killing their horses to use them as a shield to get behind. my own family i am sure at some point in time did eat horseflesh and were glad to have it yours may have as well though it may stick in your craw to admit it. most Natives had no issue with riding a horse in the ground and killing it for meat as well as using a gut for a water bag.The Native american Indians were probably the best riders and calvary in the world .our calvary only beat them by driving them to total exhaustion and killing off their walmart and chasing them till they were afoot. most times that took years.

          • JC

            You’re discussing things that may or may not have happened years and years and years ago.  Societies over time are supposed to evolve instead of devolve.  And there’s a reason I put “horse rights” in quotations; such a concept does not exist in the minds of most.  It’s true I don’t own horses because I cannot afford to keep companions like that.  But, I do own 9 small animals and I wouldn’t do anything to them that I wouldn’t do to myself.  Not that I am any sort of gold standard but I wish people would consider feeling that way before they starve, shoot up, race sore or hurt, neglect, or slaughter their horses.  

  • JC

    I realize that people buy and people sell and a lot of sales are not conditional, but I sadly wonder how many American-bred or -sold horses have ended up in Japanese slaughterhouses.  :-/  

  • CarrieBrogden

    way less than Hong Kong or Korea… It is probably very typical of what happens here in the US.  With the US hunter/jumper riding horse population shifting far away from the hot blooded tbs to the more amiable warmbloods, more of our thoroughbreds will find it a lot harder to get homes.

  • Cher Villalobos

    Eye opening to the financial and quarantine times, not to mention the Japanese current views on American racehorses…no turf, no stamina = no big sales for us.  Sounds like we need to get the TPP passed asap to make a step in the right direction.

  • Cher Villalobos

    Eye opening to the financial and quarantine times, not to mention the Japanese current views on American racehorses…no turf, no stamina = no big sales for us.  Sounds like we need to get the TPP passed asap to make a step in the right direction.

  • Sinking Ship

    They are really quick to send them to slaughter … if you do a little research, only a very small percentage are kept for breeding purposes.

  • RayPaulick

    Anyone who has visited Japan understands there is very limited space for horses, and it would be virtually impossible, even if there were enough funds, to care for all retired horses within that country. The Japanese culture is different than ours in many ways, and I have a strong opinion that we do not have the right to impose our beliefs on other countries, so long as they do not violate international law as regards to human rights.

    This Q&A is not about slaughter.

  • SteveG

    Couldn’t agree with you more on that one, Ray.

  • Frank L.

    Interesting that Lasix
    wasn’t mentioned as a deterrent to buying — maybe because it isn’t?
    The Lasix argument is agenda driven.

    Lasix tie’s in with TPP,
    directly. If TPP were joined by both countries, racing in the U.S.
    would suffer another blow. TPP only benefits Breeders as does the
    Lasix argument. Big breeders do “NOT” care about racing in the
    U.S., per say — they have their sights on the international stage,
    even at the expense of U.S. Racing. As I have noted, more than once,
    the Jockey Club has “already” signed an international agreement
    (March 2011) that the U.S. will be Lasix free — this only because
    Europe races Lasix free.

    Again, as I have said
    before, racing is mimicking our own country in becoming part of the
    one world government, with “NO” sovereignty, or individuality.
    What we are proposing for the States (loss of states rights) with
    respect to racing rules and medications, is the same “concept” we
    are proposing for the U.S. (loss of our Constitutional form of
    government) on the international stage — both racing wise, AND,
    politically!!

    BUT, gamblers “know”
    best, even though they are consistent losers. One thing that does
    make the gambler(loser) unique is that he “never” learns. With
    all the changes he demands, if implemented, he will still lose. The
    gambler (loser) does not understand it

    is him, HIM, that causes
    his own loss, NOT all the elements he blames in trying to rationalize
    his own stupidity.

  • Frank L.

    Interesting that Lasix
    wasn’t mentioned as a deterrent to buying — maybe because it isn’t?
    The Lasix argument is agenda driven.

    Lasix tie’s in with TPP,
    directly. If TPP were joined by both countries, racing in the U.S.
    would suffer another blow. TPP only benefits Breeders as does the
    Lasix argument. Big breeders do “NOT” care about racing in the
    U.S., per say — they have their sights on the international stage,
    even at the expense of U.S. Racing. As I have noted, more than once,
    the Jockey Club has “already” signed an international agreement
    (March 2011) that the U.S. will be Lasix free — this only because
    Europe races Lasix free.

    Again, as I have said
    before, racing is mimicking our own country in becoming part of the
    one world government, with “NO” sovereignty, or individuality.
    What we are proposing for the States (loss of states rights) with
    respect to racing rules and medications, is the same “concept” we
    are proposing for the U.S. (loss of our Constitutional form of
    government) on the international stage — both racing wise, AND,
    politically!!

    BUT, gamblers “know”
    best, even though they are consistent losers. One thing that does
    make the gambler(loser) unique is that he “never” learns. With
    all the changes he demands, if implemented, he will still lose. The
    gambler (loser) does not understand it

    is him, HIM, that causes
    his own loss, NOT all the elements he blames in trying to rationalize
    his own stupidity.

  • http://www.facebook.com/christine.peniaranda Christine Peniaranda

    it’s alot more than here.you figger we ship out over 100,000 per year to slaughter. and an awful lot of them are t.b.s’

  • http://www.facebook.com/christine.peniaranda Christine Peniaranda

    i had to laugh at our stud ‘war emblem’ that was sold to the japanese. he refused to breed. way to go war emblem!

  • http://www.facebook.com/christine.peniaranda Christine Peniaranda

    right. we shouldn’t impose our beliefs on them, but we don’t have to sell our precious horses to them either. of course the almighty dollar rules.

  • Ridindirty3

    Yeah…NOBODY wants to buy our horses. Toyomitsu Hirai just bought 2 colts out of the March OBS sale for around $475,000.00 apeice. A Read The Footnotes – Stud Fee $3500.00 & a Montbrook Stud Fee $7500.00. Both colts worked in :20.4

  • Ridindirty3

    Yeah…NOBODY wants to buy our horses. Toyomitsu Hirai just bought 2 colts out of the March OBS sale for around $475,000.00 apeice. A Read The Footnotes – Stud Fee $3500.00 & a Montbrook Stud Fee $7500.00. Both colts worked in :20.4

  • JC

     Well, in that case my belief would be that I wouldn’t sell them any of my horses.  And they don’t have to keep retirees of ours, people here and there could share the costs of sending the horses back to America when retired or pensioned, if they can make the trip.  As long as people keep the “bargain”, I believe Silver Charm and Charismatic have arrangements like that.  Sometimes it’s good to be interested in things other than solely profit; at least in one case, thank you for your fine example, Arthur Hancock(Gato Del Sol, although I believe he came back from Europe and not Japan). 

    We’re not much better, but there are a lot of rescue organizations here that are trying.  I realize Japan is an overcrowded country, but there’s at least one good reason that, when Japanese racing comes on the TV, I turn it off. 

    It is said that societies are judged by how they treat their children and elderly; one could easily add their animals to that statement.  But of course, “horse rights” don’t matter in a country in which they are dinner. And I will never agree with racehorses for consumption, regardless of the country in which they retire.  

  • Rachel

    JC: I think the quote you’re looking for is from Ghandi: “The greatness of a nation and its moral progress can be judged by the way its animals are treated.” –Ghandi

     I honestly did not know this was still common practice…dumb, dumb me.

  • Lory Phillips

    there is no such animal as horse rights or ani,al rights PETA is not about proper care or love of animals they are convinced that any animal should not be owned,used or have contact with humans . in Petas perfect world there would be few amimals of any kind including the 2 legged ones except for their sect that is.
    to many cultures older than our own there is no reason not to eat horsemeat .in our own culture the myth of the old west and horses in it is far from the truth.The closest view we tend to have is of Custer’s men killing their horses to use them as a shield to get behind. my own family i am sure at some point in time did eat horseflesh and were glad to have it yours may have as well though it may stick in your craw to admit it. most Natives had no issue with riding a horse in the ground and killing it for meat as well as using a gut for a water bag.The Native american Indians were probably the best riders and calvary in the world .our calvary only beat them by driving them to total exhaustion and killing off their walmart and chasing them till they were afoot. most times that took years.

  • JC

    You’re discussing things that may or may not have happened years and years and years ago.  Societies over time are supposed to evolve instead of devolve.  And there’s a reason I put “horse rights” in quotations; such a concept does not exist in the minds of most.  It’s true I don’t own horses because I cannot afford to keep companions like that.  But, I do own 9 small animals and I wouldn’t do anything to them that I wouldn’t do to myself.  Not that I am any sort of gold standard but I wish people would consider feeling that way before they starve, shoot up, race sore or hurt, neglect, or slaughter their horses.  

  • JC

     Rachel, thank you for the beautiful quote from Gandhi–I have seen that before but other philosophers have discussed that statement, too, in general terms and applied it to “human care” as well.  Hence why I paraphrased.  :-) 

  • Crystal

    If there wasn’t a demand, there would not be a supply. If you don’t believe in selling your horses, don’t offer them at public auction. If you do and they sell to a foreign buyer just do your best to keep contact and make the offer to take back the animal if it becomes available. Nobody is going to make you and maybe you’re not in a position where you could. (i.e. dispersals of passed-on breeders/owners) but don’t put yourself or your horse out there are victims when you had not been aware of the situation. The japanese (and all foreign buyers) have done amazing things for our equine economy. They are good people and I’m sure they look at things the American culture does with the same distaste as we do for some things in their culture.

  • Crystal

    If there wasn’t a demand, there would not be a supply. If you don’t believe in selling your horses, don’t offer them at public auction. If you do and they sell to a foreign buyer just do your best to keep contact and make the offer to take back the animal if it becomes available. Nobody is going to make you and maybe you’re not in a position where you could. (i.e. dispersals of passed-on breeders/owners) but don’t put yourself or your horse out there are victims when you had not been aware of the situation. The japanese (and all foreign buyers) have done amazing things for our equine economy. They are good people and I’m sure they look at things the American culture does with the same distaste as we do for some things in their culture.

  • Nucky Thompson

    Hey Christine , your post has been on the front page of the Paulick Report for two days now . Congratulations . What’s the secret? 

  • Claudia Atwell Canouse

    A concise and good overview of Japanese participation in our 2 year old sales.

  • Claudia Atwell Canouse

    A concise and good overview of Japanese participation in our 2 year old sales.

  • http://www.facebook.com/christine.peniaranda Christine Peniaranda

    wonder how many? enough to make you mad.

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