Rees: Keeping those new Zenyatta fans
Louisville Courier-Journal racing writer Jennie Rees is still contemplating her Horse of the Year vote, and she’s taking into account the many emails she’s received on the subject. Rees says no matter how she votes or who wins, racing needs to make sure the new fans created by Zenyatta’s magic stick around to participate in the future:
“The sizable majority of women emailing their opinion on HOY were women, several of whom said they were new racing fans and strictly because of Zenyatta.
The trick for racing now is to see if it can hold on to those fans – and how many become bettors. Video of Zenyatta being released into a paddock at her new home is well and good, and I don’t mean to sell it short. But it doesn’t put anything into purses, the lifeblood of the industry. At least not directly.”