Continuing to be the most forward thinking and insightful place on the web for discussion in marketing the racing industry in modern times, R2 Collective takes a look at the searching habits of people as it pertains to the growth of our sport. Their conclusion? We need to see things like Madison Avenue sees them, that despite Zenyatta’s popularity it takes six years to build a brand and not a once in a lifetime mare finally getting her due attention in the last couple months of her career.