High profile celebrity owners making horseracing hip again
In a follow up article about how horse racing in the U.S. might just be getting hip again, Case Clay writes for New York Times’ The Rail blog about some of the latest celebrities to get caught up in the thrill of ownership.
Well-known sports talk-show host Jim Rome and pro basketball player Rex Chapman recently caused a media stir at Keeneland Racecourse, where Rome’s Mizdirection ran in the Grade 2 Raven Run Stakes and Chapman was in attendance to support his good friend Rome.
Other celebs gravitating to horse racing include chef Bobby Flay and pro skateboarder and actor Rob Dyrdek, who owns a piece of Breeders’ Cup Juvenile Fillies contender Weemissfrankie.
“Let me put it in more meaningful numbers for you social media believers (which you should be),” writes Clay. “Between Dyrdek, Flay, Rome and Chapman, there are a cumulative 2.3 million Twitter followers.
“In fact, as I am typing this, 1.4 million Dyrdek followers were just treated to his tweet “Let’s Go TEAM MEGA HEAT !!,” referring to one of Dyrdek’s other racehorses. If all these guys win this weekend, skateboarding and basketball won’t be the only sports that are trending.
“As I wrote in June — I think this sport just might become cool again.”